Senior Manager, Performance Marketing

Growth owns Evolve's owner-acquisition funnel from first impression to a signed agreement, across five programs: Attract, Convert, Launch, Nurture, and Foundations. This role owns Attract. It's a small team by design, which means less process, more surface area, and a direct line from your decisions to the company's number.

What you’ll do

Channel Strategy & Budget

Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels — strategy, campaign structure, bidding, budgets, pacing, and performance

Monitor qualified-lead delivery against plan and forecast, diagnose what's driving it, and decide where the next dollar is most likely to generate efficient volume

Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves

Hands-On Campaign Management

Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck

Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and Evolve's own first-party data on properties, permits, and owners

Design and analyze structured tests across audience, creative, bidding, placement, geography, and landing destination

New Channels & Creative

Launch new channels from zero to one — Performance Max, connected TV, podcast, and an expanded direct mail program — with a plan for how each will be measured before it spends

Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets cut

Measurement & Partnership

Help us build a real read on instrumentality and on the offline channels we currently can't see, and partner on the attribution work behind it

Partner with analytics, product, and sales on the full funnel from impression to signed agreement

What makes you a great fit

7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns

Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend

Deep platform expertise in Google Ads and/or Meta — campaign structure, bidding, budget pacing, audience management, creative testing, and optimization

Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house

Ownership of forecasting — the monthly spend and volume inputs to a marketing plan, and the judgment to re-plan mid-month when delivery moves

Strong analytical skills — you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions

Experience developing or executing paid creative strategy — messaging, format, testing, and analysis — in partnership with creative teams or agencies

AI-native working style — you already use tools like Claude for analysis, creative iteration, and reporting; this is a baseline here, not a differentiator

Compensation

For this role, compensation is based on a base salary plus a department variable annual bonus. Our base salary range is $160,000–$190,000.