Senior Manager - Performance

Role overview

Performance strategy and media planning

• Define paid-media strategies tied to business goals, direct bookings, ancillary upsell, loyalty enrollment, and seasonal demand.
• Build full-funnel plans across branded and generic search, display, social, video, and programmatic channels.
• Own a six- to seven-figure annual paid-media budget, allocate spending by channel, geography, device, and customer segment, and monitor pacing.
• Develop quarterly and annual forecasts and recommend changes to maximize ROI and reduce waste.

Campaign execution and optimization

• Oversee campaign setup, keyword research, audience segmentation, creative and copy testing, bid strategies, and landing-page alignment.
• Use bid automation, portfolio bidding, and rule-based bid management to meet CPA and ROAS goals.
• A/B-test ad formats, messages, and audience parameters; share learnings and scale winning variants.

Analytics, reporting, and collaboration

• Use GA4, attribution platforms, and internal BI tools to build holistic performance dashboards.
• Design and refine multi-touch attribution models to assess channel contribution, incrementality, and lifetime value impacts.
• Translate data into insights about high-value markets, customer behavior, and optimization opportunities.
• Present monthly and quarterly performance reviews and executive-ready reports linking paid-media results to revenue, acquisition costs, and lifetime value.
• Partner with e-commerce and product teams on booking flows, and with brand marketing, CRM, and retention teams on creative alignment and audience integration.

Leadership and innovation

• Mentor junior performance managers, executives, and analysts through one-to-ones, training, and performance reviews.
• Establish standard operating procedures, share best practices, and foster data-driven experimentation.
• Monitor trends such as AI-powered bidding, shoppable ads, and connected TV; evaluate new formats and recommend technology investments.
• Ensure campaigns follow regional advertising regulations and brand guidelines; implement brand-safety and fraud-prevention measures and work with verification vendors as needed.

Candidate profile

• Deep expertise in performance marketing platforms, analytics, and attribution, with a strong understanding of audience targeting, bidding strategies, and conversion optimization.
• Ability to connect business objectives with performance KPIs, translate data into actionable strategies, and communicate results persuasively to clients and internal stakeholders.
• The successful candidate will lead a team to deliver data-driven solutions and business growth.