Senior Manager of Experiential Marketing

Overview

Accountabilities

• Lead the strategy, planning, execution, and performance measurement of a portfolio of enterprise-level experiential marketing programs and in-person events.
• Develop event-driven pipeline generation strategies by defining target account lists, opportunity goals, attendee engagement plans, and post-event follow-up motions in collaboration with sales and business development teams.
• Manage end-to-end event operations, including agency coordination, vendor management, venue sourcing, production schedules, AV, catering, logistics, staffing, swag, contracts, and budget oversight.
• Build integrated event marketing campaigns across email, social media, paid channels, partnerships, and content initiatives to drive attendance from high-value target accounts.
• Monitor and report on key performance metrics such as sourced pipeline, influenced revenue, event ROI, attendance goals, and deal acceleration outcomes.
• Partner cross-functionally with sales, customer success, partnerships, content, design, and marketing operations teams to ensure alignment on event goals, messaging, and execution timelines.
• Leverage AI-powered tools and market intelligence to improve planning, research, campaign execution, and operational efficiency while maintaining strategic oversight and judgment.
• Serve as the primary point of accountability for assigned events, proactively identifying risks, solving operational challenges, and maintaining clear stakeholder communication throughout the project lifecycle.

Requirements

• 7+ years of experience in B2B experiential marketing, event marketing, or demand generation roles, ideally within enterprise SaaS, technology, or digital services environments.
• Proven track record of managing events that drive measurable pipeline growth, customer engagement, and revenue impact beyond traditional event logistics.
• Strong expertise across multiple event formats, including industry sponsorships, executive roundtables, customer programs, conferences, and thought leadership events.
• Hands-on experience with event operations, integrated marketing strategy, campaign execution, and post-event performance analysis.
• Deep understanding of demand generation principles such as account-based marketing (ABM), segmentation, lead scoring, pipeline attribution, and conversion strategies.
• Experience using Salesforce and marketing automation platforms for campaign setup, lead capture, attribution reporting, and pipeline tracking.
• High level of AI fluency with the ability to leverage AI tools for planning, research, workflow optimization, and decision support.
• Strong analytical mindset with the ability to interpret performance data, generate insights, and make data-informed recommendations.
• Excellent project management, communication, stakeholder management, and cross-functional collaboration skills.
• Comfortable working in fast-paced, ambiguous environments with shifting priorities and regular travel for event execution.

Benefits

• Competitive salary package aligned with experience, skills, and market standards.
• Fully remote work environment offering flexibility and work-life balance.
• Open vacation and flexible time-off policy.
• Opportunity to work within a globally distributed and highly collaborative international team.
• Career growth opportunities in a fast-evolving digital and technology-driven environment.
• Exposure to innovative AI-powered marketing tools and enterprise-level event strategies.
• Inclusive, diverse, and supportive workplace culture focused on professional development and employee well-being.
• Access to comprehensive regional benefits and employee support programs based on location.

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