Senior Manager, Marketing Transformation

Key Responsibilities

• Lead complex client engagements
• Own and oversee the delivery of major marketing transformation programmes, ensuring alignment to client strategy, measurable outcomes, and EY quality standards.
• Lead multiple workstreams across engagements, managing interdependencies, risks and senior stakeholders.
• Trusted advisor to senior stakeholders
• Build and maintain strong, senior relationships, shaping client agendas and influencing strategic marketing, growth and customer decisions.
• Provide thought leadership on emerging marketing, CX and growth trends, positioning EY as a long‐term strategic partner.
• Define future‐state marketing operating models
• Design and implement scalable marketing operating models, governance frameworks and capability roadmaps that enable agility, performance and sustainable growth.
• Advise on organisation design, ways of working, capability uplift and partner ecosystems.
• Own strategy-to-execution outcomes
• Lead the development of integrated, multi‐channel marketing strategies spanning digital, social, CRM, brand and performance marketing.
• Ensure strategies translate into executable plans with clear value cases, KPIs and performance measures.
• Drive campaign and experience excellence
• Provide senior oversight across the end-to-end campaign lifecycle, ensuring alignment between creative, data, technology and execution teams.
• Champion customer‐centric experience design and continuous optimisation across journeys and touchpoints.
• Harness data, technology and analytics for growth
• Guide clients on leveraging data, analytics, martech and CRM platforms to improve ROI, personalisation, acquisition and retention.
• Translate insight into commercially focused recommendations and executive‐level narratives.
• Lead, mentor and build future leaders
• Lead and develop high‐performing, multidisciplinary teams across consulting, creative, data and technology.
• Act as a role model and coach, contributing to talent development, progression and a strong EY Studio+ culture.
• Shape EY Studio+ growth
• Play a key role in business development, including opportunity shaping, proposal leadership and client pitches.
• Contribute to market‐facing thought leadership, points of view and the evolution of EY Studio+ marketing propositions.
• Ensure excellence in governance and risk
• Maintain rigorous standards across project governance, commercial management, risk, and quality assurance in line with EY policies.
• Required Skills & Experience
• Extensive experience leading marketing strategy, marketing transformation, campaign delivery or customer experience programmes.
• Strong understanding of digital marketing, CRM, martech ecosystems and advanced analytics, and how they drive business performance.
• Proven ability to lead large, complex consulting or agency engagements with senior stakeholders.
• Demonstrated experience managing, mentoring and growing high‐performing teams.
• Exceptional executive communication, storytelling and stakeholder management skills.
• Background in consulting, professional services or agency environments.
• Desirable Qualifications
• Degree in Marketing, Business or a related discipline.
• Industry-recognised accreditation (e.g. CIM).
• Platform certification (e.g. Google, Adobe).
• EY | Building a better working world
• EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
• Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
• EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.