Senior Manager, Marketing Technology Developer, Digital Banking

The Senior Manager, Marketing Technology Developer, Digital Banking, is responsible for managing the Digital Bank’s Martech Stack. This role is responsible for building and maintaining customer journeys, configuring and developing email and push communications, creating A/B testing experiments, and constructing and connecting data sources across the Martech ecosystem. This role leverages technical expertise to implement solutions, troubleshoot issues, and enhance customer experiences utilizing Braze, Segment Customer Data Platform (CDP), Statsig Experimentation, and OneTrust Consent Management Platform.

The pay range for this position is above. The specific rate will depend on the successful candidate’s qualifications and prior experience $120,000 (entry level qualifications) to $140,000 (highly experienced).

Design, implement, optimize, and maintain customer user journeys across Braze and Segment

Support segmentation strategies to deliver personalized marketing campaigns and customer interactions

Own A/B testing and product analytics, leveraging data insights to improve marketing performance in Statsig

Collaborate with cross-functional teams, including marketing, product, business management, and external vendors to ensure project success

Maintain and troubleshoot technical issues, including routinely testing of all Martech capabilities for ease of use, speed and performance, including fixing any issues or bugs that arise

Manage data integrations by defining and building APIs, handling JSON formatted data, and implementing integrations within an event-driven architecture

Develop and maintain internal technical documentation

Develop proof-of-concept (POC) solutions to validate technical feasibility

Collaborate with stakeholders to gather requirements and implement platform enhancements

Stay current with emerging digital trends and evaluate their potential impact

Ensure compliance with regulatory requirements and industry standards for digital banking

Perform other duties as assigned

Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field required; Master's Degree preferred

Minimum of 6 years of experience in development and/or operational management of client facing technologies required

Understanding of marketing automation, digital advertising, customer data platforms and content management systems, with Braze, CDP, and WordPress experience preferred

Expertise in developing new technical solutions

Experience in marketing automation required

Deep familiarity with agile development methodologies and project management tools

Drive user centric product decisions with passion for providing optimal user experience

Experience in building and managing customer journeys using modern customer experience platforms such as CDP (Segment) and Braze

Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs

Strong proficiency in HTML, CSS, JavaScript, and SQL

Experience building APIs highly preferred

Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)

Excellent verbal, written, and interpersonal communication skills

Strong organizational skills and attention to detail

Outstanding problem-solving and time management skills

Self-motivated, self-directed, and results-oriented

Adaptable and able to multitask in a fast-paced environment

Can work independently and within a team; solution-oriented with a collaborative approach

• Excellence: Excellence is not a goal, but a standard, reflected in the precision of our work and the quality of our decisions. Excellence is a discipline that compounds over time and creates lasting value; it must be measured and managed.

• People: Our people are our greatest strength. We foster a culture of respect, inclusion, and ambition - where everyone matters. We celebrate collaboration and teamwork and prize loyalty - to one another, the company, our mission, and values.

• Innovation: We invest boldly in technology, harnessing innovation not for its own sake but to make banking and lending better, faster, and smarter for our clients, more efficient for our team, and more profitable for our shareholders. By combining human insight with technological excellence, we strengthen our ability to serve, to adapt, and to succeed in a changing world. Innovation is a continuous investment in new ideas.

• Sound Practices: Our foundation rests on prudence, care, integrity, and discipline. We manage credit and business risk with rigor and fundamentals-based judgment, act with transparency, and uphold the highest standards of corporate governance and regulatory compliance to ensure sustainable growth and enduring financial strength.

• Distinct Value: We focus our energy where we add value. We avoid the commoditized and the ordinary, choosing to compete through insight, specialization, technology and service. By concentrating on areas where expertise matters and relationships endure, we create differentiation that is defensible and lasting.

• Clients: We exist to advance our clients’ success and to help them grow. We listen deeply, think creatively, and deliver solutions that solve problems, drive impact and add value. Every client relationship is built on partnership, performance, and purpose.

• Shareholders: We are committed to creating exceptional value for our shareholders. We invest for the long term and view our shareholders as partners – not observers - in value creation. We allocate capital wisely, execute with precision, and continuously adapt our business model to pursue the most attractive, risk-adjusted returns. We work to make rational decisions, avoid unnecessary complexity, maintain strong liquidity and capital, and communicate with clarity and honesty. We measure success both by current performance and by the durability and quality of the long-term value we build.

• Communities and the Environment: We believe prosperity and responsibility go hand in hand. We invest in inclusive opportunity and environmental stewardship. Our goal is simple - to do our part build a brighter, more sustainable future for the communities we serve and the world we share.

It is the policy of Forbright Bank to provide equal employment opportunities to all qualified individuals and to administer all aspects and conditions of pre-employment and employment without regard to protected characteristics.

Employment with Forbright Bank is at-will, which means that either you or the Company may terminate the relationship at any time.

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