Senior Manager, Loyalty Marketing

About This Role

Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub - a digitally native airline that will connect the kingdom to more than 100 destinations.

About The Role Are you a strategic marketing leader with a passion for building world class loyalty programs and creating meaningful customer engagement?

In this role, you will lead the brand and marketing strategy for our Loyalty Program, ensuring a strong, unified presence that inspires loyalty and drives growth across all customer touchpoints.

You will design and execute integrated campaigns, develop powerful brand positioning, and drive digital engagement strategies that enhance member acquisition, retention, and satisfaction.

Your key responsibilities will include leading the development of a distinct loyalty brand that complements our premium positioning, analyzing market trends to refine loyalty marketing strategies, and creating data-driven campaigns that reach and resonate with target audiences.

You will collaborate closely with CRM, partnership, and digital teams to plan and execute personalized communication journeys that deliver measurable impact.

All while overseeing campaign delivery across owned, earned, and paid media, ensuring consistency in brand voice and visual identity. In addition, you will manage agency relationships, drive creative excellence, and ensure projects are delivered on time and within budget.

As the loyalty brand ambassador, you will guide internal stakeholders, mentor a high performing team, and manage budgets to maximize return on investment while supporting broader business priorities.

This is an opportunity to build one of the most exciting airline loyalty brands in the world and directly shape how millions of travelers connect with us!

About You Degree qualified, you will demonstrate s a minimum of 7 years in marketing and brand leadership experience, ideally within airline, hospitality, or retail loyalty programs.

You are expected to possess experience in digital marketing, including campaign development, CRM, and data-driven performance optimization, as well as a proven track record of developing and executing loyalty marketing strategies.

You will possess expertise in brand strategy, digital channels, CRM, and lifecycle marketing, combined with creative leadership exposure whilst working in diverse cultural contexts and a focus on innovation.

We’d love to hear from you even more if you are familiar with marketing technology platforms, analytics dashboards, and digital media tools.

This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within Riyadh Air.

Please submit your application by clicking on the Apply button. Our Talent Acquisition team will be reviewing applications shortly.