Senior Manager - Founder's Office (P&L Ownership)

Founder's Office (P&L Owner)

About Tap Health

Role Overview: Founder's Office (P&L Owner)

• We are hiring a P&L Owner to own the diabetes care business at Tap Health across acquisition, activation, retention and revenue.
• You should have 3 to 6 years of experience in category management, growth, product, or business roles at a consumer internet startup
• You will be responsible for building and scaling the category as a business unit.
• This includes owning growth metrics, pricing, packaging, channel strategy, and user experience across the lifecycle.
• The role requires operating across product, growth, and business.
• You will drive high impact experiments across onboarding, paywalls, lifecycle journeys, and distribution channels while ensuring strong unit economics.
• A core focus of the role is AI driven growth and automation.
• You will work with engineering and data teams to deploy personalization systems, predictive models, and automated experimentation engines that continuously improve category performance.
• This role is accountable for measurable business outcomes including revenue, conversion, retention, and lifetime value.
• Who you should be
• 3 to 6 years of experience in category management, growth, product, or business roles at a consumer internet startup
• Strong understanding of funnels, cohort analysis, A B testing, lifecycle marketing, and unit economics
• Hands on experience with tools such as Mixpanel, GA4, Firebase, PostHog, Clevertap, MoEngage, or WebEngage
• Strong interest in AI driven systems, automation, and data driven decision making
• Familiarity with LLM workflows, AI led personalization, or automated experimentation systems is an advantage
• Comfortable working across product, engineering, marketing, and partnerships
• Experience in subscription businesses, digital health, or consumer apps is a plus
• Strong ownership mindset with ability to operate at both strategy and execution levels

Key Responsibilities

Category Ownership and Growth

• Own category level metrics including revenue, CAC, LTV, retention, and payback
• Define category strategy across positioning, pricing, packaging, and growth levers
• Identify and scale high ROI acquisition and distribution channels
• Acquisition and Top of Funnel
• Improve conversion from impression to install to signup across web, app stores, and in app entry points
• Run experiments on landing pages, app store assets, SEO, and ASO
• Design and scale referral programs and growth loops
• Partner with marketing on channel mix and spend efficiency

Activation and First Value

• Define activation metrics and leading indicators
• Optimize onboarding and guided flows to reduce time to first value
• Improve Day 0 and Day 1 activation across app and assisted channels

Retention and Habit Formation

• Work with product & DTx teams to strengthen habit loops, streaks & progression systems
• Build lifecycle journeys to improve D7 and D30 retention
• Reduce churn through structured experimentation
• Monetization and Pricing
• Own pricing, paywalls, trials, and subscription packaging
• Improve paid conversion, renewals, and ARPU
• Run targeted offers with clear margin and LTV guardrails
• Experimentation and Analytics
• Maintain a structured experimentation roadmap with clear hypotheses
• Ensure high quality tracking and data integrity
• Build and review dashboards for CAC, LTV, retention, and revenue

Cross Functional Execution

• Work with product, engineering, and design to ship growth initiatives
• Partner with data science on segmentation and predictive models
• Drive integrations and flows for B2B2C channels including clinics, partners, and enterprises