Senior Manager, Data & Analytics

About Nicola Wealth

Purpose of the role

Core responsibilities

• Own frameworks connecting marketing spend and activity to pipeline, revenue and ROI; develop multi-touch attribution and, when warranted, marketing-mix and incrementality models.
• Own marketing reporting requirements and weekly, monthly and quarterly cadences; partner with EDA on validated automated dashboards and reporting solutions.
• Analyze paid, organic, email and content campaign, channel and funnel performance; diagnose results and recommend improvements to optimize spend.
• Develop and maintain customer and audience segmentation to sharpen targeting and guide marketing focus and investment.
• Lead customer, competitive, sponsorship-landscape and voice-of-client research for strategy, positioning and planning.
• Define measurement and first-party data requirements; partner with EDA on data quality, tracking and trusted reporting across analytics platforms, BI tools and CRM.
• Apply enterprise data standards and escalate marketing data-quality issues within the governed reporting framework.
• Translate analysis into decision-ready insight, share findings and coach non-technical marketers in using data.
• Manage and develop a Data Analyst, set priorities and ways of working, and grow the Insights capability.
• Partner with Marketing, Sales and Business Development, Finance and executive leadership to align metrics and goals across the funnel.

Required skills and qualifications

• The visible qualification text states a minimum of six years of experience in marketing; the sentence is cut off in the supplied description.
• The role calls for marketing measurement, analytics, attribution, reporting and research capabilities, plus cross-functional partnership and team development.