Senior Manager, Data & Analytics

Role purpose

Core responsibilities

• Connect marketing spend and activity to pipeline, revenue, and ROI; develop attribution and, where warranted, marketing-mix and incrementality models.
• Own reporting requirements and weekly, monthly, and quarterly cadences; partner with EDA to validate automated dashboards and reporting solutions.
• Analyze campaign, channel, and funnel performance across paid, organic, email, and content; recommend improvements and optimize spend.
• Develop and maintain customer and audience segmentation, targeting, and funnel approaches.
• Lead customer, competitive, sponsorship-landscape, and voice-of-client research.
• Define marketing measurement and first-party data requirements; validate data quality, tracking, and reporting with EDA.
• Translate analysis into decision-ready insight and coach non-technical marketers in using data.
• Manage and develop a Data Analyst while setting priorities and remaining hands-on.
• Align metrics and goals with marketing, Sales and Business Development, Finance, and executive leadership.

Required qualifications

• At least 6 years in marketing analytics, insights, business intelligence, or a related field, including analyst mentoring or management.
• Bachelor's degree in Statistics, Mathematics, Economics, Business, Marketing, Analytics, or a related field.
• Hands-on marketing measurement, multi-touch attribution, and reporting or BI expertise; ability to connect marketing activity to pipeline and revenue.
• Strong web and marketing analytics platform experience, such as Google Analytics 4, and SQL for large datasets.
• Experience designing customer and market research and segmentation, competitive analysis, and voice-of-client work.
• Excellent data storytelling and communication skills; experience defining reporting and automation requirements, validating solutions and data quality, and partnering with enterprise data teams.
• Legally eligible to work in Canada for any employer.

Assets

• A Master's degree or MBA is an asset.
• Data warehouse and CRM or marketing data experience is an asset.
• Financial services, wealth management, or another considered, regulated, high-trust environment experience is a strong asset.
• Python or R statistical analysis skills are an asset.

Compensation

• Base salary range is CAD 115,000 to CAD 140,000, plus a performance bonus, RRSP contribution, and profit-sharing participation.

Application

• Include a cover letter and resume. This is a current vacancy.