Senior Manager, Conversion Rate Optimization

Requirements:

• Education & Experience:
• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field. Master’s degree or M.B.A. preferred.
• 7 + years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce.
• 2+ years of experience in a strategy, program ownership, or related manager responsibilities.
• Demonstrated ownership and administration of A/B testing and personalization platforms (Adobe Target, VWO, Optimizely, or equivalent), including governance, implementation oversight, and optimization best practices.
• Experience designing, implementing, and optimizing personalized digital experiences using audience segmentation, behavioral targeting, geo-targeting, and journey-based experience targeting.
• Proven experience developing and executing a CRO and experimentation roadmap, including KPI development, prioritization frameworks, and executive reporting.
• Experience managing vendors, agency partners, and external development resources to deliver experimentation, personalization, and digital optimization initiatives.
• Demonstrated track record of leveraging experimentation and personalization strategies to drive measurable improvements in conversion, lead generation, engagement, and business outcomes.
• Experience in higher education, edtech, or another complex, high-consideration, multi-audience environment preferred.
• Portfolio, case studies, or documented examples demonstrating measurable conversion improvements and successful optimization initiatives across complex digital ecosystems.
• Competencies/Technical/Functional Skills:
• Deep expertise in experimentation methodologies, including hypothesis development, test design, statistical analysis, and interpretation of results to support business decisions.
• Strong experience leading conversion rate optimization (CRO), personalization, and digital experience optimization programs at scale.
• Expertise with experimentation, personalization, and analytics platforms such as Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory.
• Strong understanding of customer data platforms, audience segmentation, behavioral targeting, and customer journey optimization.
• Ability to independently analyze, validate, and interpret complex datasets using SQL, dashboards, and analytics tools to identify opportunities and inform strategy.
• Experience developing experimentation roadmaps, success metrics, governance processes, and executive reporting frameworks.
• Strong understanding of UX principles, customer journey mapping, and the integration of qualitative and quantitative insights into optimization strategies.
• Knowledge of accessibility (WCAG), responsive design principles, content strategy, and technical considerations impacting experimentation and personalization.
• Experience evaluating and applying emerging technologies, including AI-driven personalization, predictive modeling, and automated decisioning.
• Exceptional communication, storytelling, stakeholder management, and executive presentation skills, with the ability to translate data into actionable business recommendations.
• Demonstrated ability to influence and build alignment across Marketing, Product, UX, Technology, Analytics, Enrollment, and other cross-functional teams without direct authority.
• Strategic mindset with the ability to balance long-term vision, customer needs, operational realities, and measurable business outcomes while driving complex initiatives to completion.
• Location: Remote, USA
• Travel: up to 10% travel
• #LI-Remote
• Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.
• National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.
• National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.