Senior Insight Analyst
Role Overview
The Senior Insight Analyst joins the RAC Retention team to shape how the organization understands, engages, and retains customers.
The role uses customer, digital, and commercial data to uncover opportunities, understand churn, and improve customer lifecycle engagement.
Key Skills for This Role
Full Job Posting
About the role
The Senior Insight Analyst joins the RAC Retention team to shape how the organization understands, engages, and retains customers.
The role uses customer, digital, and commercial data to uncover opportunities, understand churn, and improve customer lifecycle engagement.
What you'll do
- Deliver insight and analysis supporting customer retention, engagement, and commercial performance.
- Analyze customer behavior, retention performance, churn, lifecycle data, digital performance, CRM, and customer journeys.
- Turn complex analysis into clear recommendations and business stories for stakeholders.
- Work with Marketing, Retention, and other teams to support data-driven decisions.
- Lead analytical deep-dives, challenge assumptions with evidence, and measure retention initiatives.
- Identify ways to improve reporting, insight, and analytical approaches.
What you'll need
- Strong experience in analytics, insight, or a commercially focused data role, with confidence interrogating complex datasets.
- Good SQL skills and experience answering commercial and customer questions with data.
- Experience analyzing customer behavior, journeys, retention, or marketing performance.
- Ability to communicate analysis as clear business stories, with strong stakeholder management and communication skills.
- Commercial awareness, proactive curiosity, and confidence identifying opportunities and managing changing priorities.
- Ability to deliver high-quality work to tight deadlines.
- Required experience in a fast-paced consumer, subscription, membership, or similarly customer-focused business.
Location and workplace
- Hybrid working, with office attendance on Tuesday and Wednesday in Bradley Stoke, Bristol.
Salary
- Salary aligns with market and experience, with an annual bonus.
Benefits
- Benefits include a colleague share scheme, RAC breakdown service, car salary sacrifice scheme, annual leave plus bank holidays, pension matching, life assurance, wellbeing support, and retailer discounts.
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