Senior Growth Manager, Paid Search

Overview

Responsibilities

• **Campaign Management:** Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
• **Global User Acquisition:** Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
• **Advanced Strategy Development:** Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation
• **Cross-Functional Collaboration:** Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
• **Operational Excellence:** Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
• **Budget Management:** proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
• **Performance Optimization:** optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
• **Market Intelligence:** Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective.
• **Competitive Analysis:** Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
• **Data-Driven Decision Making:** Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify opportunities, ensuring all strategic decisions are informed by actionable insights.
• **Stakeholder Reporting:** Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

Requirements

• Educational Background: A degree in Marketing, Business, Finance, or a related field
• Hands-On Experience: A minimum of 5 years of professional experience in hands-on paid search marketing, with an excellent track record in web and app growth.
• Industry Advantage: Prior experience in Finance or Tech is a plus
• Platform Use: Demonstrated deep expertise in Google Ads and Apple Search Ads, coupled with proven success in scaling campaigns globally
• Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
• Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
• Financial Management: Proven experience in effectively managing meaningful budgets across diverse channels and platforms to achieve ambitious growth targets.
• We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position.
• The purpose is to support our recruitment team in reviewing applications more effectively.
• These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment.
• Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information.
• If you would like more details about how your personal information is processed, please contact us.