Senior Graphic Designer

Role Overview

Responsibilities

• Develop concepts for digital, branding, marketing, paid, and organic campaigns.
• Understand client objectives, brand guidelines, target audience, communication style, and creative vision.
• Participate in client onboarding and creative discovery; translate business objectives into visual concepts.
• Develop creative directions, moodboards, campaign themes, and visual references.
• Design social media creatives, paid ads, banners, promotional materials, landing page and email visuals, presentations, and marketing collateral.
• Create platform-specific campaign creatives and variations for A/B testing and performance marketing.
• Collaborate with clients, account managers, marketing, content, and performance marketing teams.
• Present concepts, explain design decisions, handle feedback and revisions, and build strong client relationships.
• Maintain brand consistency; manage multiple projects and timely delivery.
• Review team output, mentor junior and mid-level designers, guide creative work, and maintain design quality standards.
• Stay updated with design, advertising, social media, and AI trends.

Campaign and Design Expertise

• Campaign experience includes Meta Ads, Instagram, Facebook, Google Ads, LinkedIn, YouTube, organic social media, email marketing, websites, landing pages, and performance marketing.
• Creative formats include static and carousel ads, video creatives, promotional materials, campaign banners, product and lead-generation creatives, posts, reels, thumbnails, and A/B testing variations.
• Apply CTR-focused, conversion-oriented, audience-specific, and platform-specific creative approaches.
• Core expertise includes typography, color theory, layout, composition, visual hierarchy, branding, design systems, image manipulation, and visual storytelling.
• Create website banners, landing pages, email creatives, presentations, infographics, brochures, posters, brand assets, and campaign creatives.
• Maintain brand guidelines, visual identity systems, logo usage, typography, color palettes, and campaign identity across channels.

Tools and AI-Assisted Design

• Strong expertise in Adobe Photoshop, Illustrator, InDesign, Figma, and Canva.
• Working knowledge or experience with Midjourney, Adobe Firefly, ChatGPT, Claude, Gemini, Stitch, DALL·E, Canva AI, Runway, Ideogram, and other AI-powered design tools.
• Use AI for ideation, moodboards, concept development, image generation and enhancement, variations, experimentation, research, prototyping, and faster production.
• Combine AI-generated assets with professional design tools to create polished, brand-ready creatives.

Preferred Skills

• Motion and video: After Effects, Premiere Pro, CapCut, Canva Video, motion graphics, Reels, animated social creatives, and video advertisements are preferred.
• UI/UX: Figma, website visual design, and landing page design are preferred.

Requirements

• 5 to 7 years of experience.
• Strong hands-on experience in graphic design, branding, social media creatives, paid advertising, organic campaigns, digital marketing, marketing collateral, and visual communication.
• Practical knowledge of AI-powered design tools.
• Strong expertise in Adobe Photoshop, Illustrator, InDesign, Figma, and Canva.
• Working knowledge or experience with the listed AI design tools, including Midjourney, Adobe Firefly, ChatGPT, Claude, Gemini, Stitch, DALL·E, Canva AI, Runway, and Ideogram.
• Ability to use AI-assisted assets with professional design tools to produce polished, brand-ready creatives.
• Motion and video skills, including tools such as After Effects, Premiere Pro, CapCut, or Canva Video, are preferred.
• UI/UX skills, including Figma, website visual design, or landing page design, are preferred.