Senior Executive - Brand Management

Role Overview

Revenue Targets & Commercial Growth

• **Target Support:**
• Assist in driving daily tasks required to meet the planned yearly revenue targets for Private Label Beauty brands.
• **Tactical Execution:**
• Execute operational tasks for brand events and daily site movements to support DRR and market share (%MS) growth.
• **SKU Listing:**
• Coordinate the cataloging and system-side setup of new SKU launches to establish quick visibility in new categories.
• **Listing Enhancement:**
• Update catalogs, adjust prices, and monitor basic PLA settings to help improve site CTRs.
• **Data Compilation:**
• Maintain daily and weekly data trackers meticulously to surface trends for team review and course correction.
• **Daily Site Hygiene:**
• Maintain zero-error execution of daily homepage uploads, cart rules, and page curations to eliminate revenue loss.

Homepage Planning & Share of Voice (SOV)

• **Sheet Maintenance:**
• Maintain the homepage planning sheet accurately, tracking visibility and actual impressions against planned timelines.
• **Data Monitoring:**
• Track daily homepage CTR data and flag any immediate performance drops to the manager.
• **Calendar Coordination:**
• Assist in organizing the monthly banner calendar, keeping track of spotlights, launches, and takeovers.
• **Visibility Coordination:**
• Coordinate with the site team for regular banner slots and follow up on asset placement.
• **Visual QC:**
• Conduct regular, detailed quality checks on the Homepage and CLPs to verify correct pricing, banners, and spots.
• **Asset Uploads:**
• Execute the timely and accurate upload of CLP banners, PLAs, and L3 banners onto the backend.

Discount & Margin Management

• **Discount Execution:**
• Configure promotional and discount parameters in the system to ensure compliance with yearly discount targets.
• **Price Tracking:**
• Track and report competitor Selling Prices (SP) and Dealer Prices (DP) to ensure brand competitiveness.
• **Campaign Audits:**
• Check active on-site promotions daily to confirm they match pre-aligned brand discount strategies.
• **Spend Logging:**
• Log daily promotional costs and update discount trackers to help flag potential budget overruns.

Supply Chain & Inventory Health

• **Inventory Tracking:**
• Monitor stock levels and flag potential OOS or low-inventory situations based on core metrics.
• **Inwarding Follow-up:**
• Track new launch inventory pipelines and follow up with SCM to ensure timely warehouse inwarding.
• **Promotional Stocking:**
• Calculate and request baseline quantities for normal SKUs, GWPs, and pre-packed combos for BAU and sale days.
• **Stock Tracking:**
• Maintain lists of slow-moving and Clear-To-End (CTE) stock to support the team in deploying liquidation discounts.

Special Projects, Training & Channel Management

• **Operational Continuity:**
• Cover routine operational tasks for peers during short-term absences to maintain workflow consistency.
• **SOP Maintenance:**
• Help update and follow New Joiner SOPs to secure immediate software and system access for new team members.
• **Cross-Functional Sync:**
• Coordinate with internal stakeholders (SCM, Retail, Category) to dispatch marketing assets and product details on time.
• **Reporting & Documentation:**
• Gather data for quarterly trend decks and monthly insights reports to capture market shifts and portfolio gaps.

Knowledge and Skill/Qualification Requirements

• Bachelor’s degree with 2–5 years of experience in Marketing, Category, Brand Management.
• **E-commerce & Brand Literacy:**
• Deep understanding of online beauty retail, e-commerce metrics (CTR, ROAS, SOV, DRR), and competitive market landscapes.
• **Analytical Prowess:**
• Ability to transform daily trackers, revenue data, and inventory reports into actionable commercial strategies.
• **Cross-Functional Collaboration:**
• Strong interpersonal skills to seamlessly align with Supply Chain (SCM), Retail, Category, and Central Site teams.
• **Operational Excellence:**
• High attention to detail regarding visual merchandising, site quality control, and discount compliance.