Senior Events Manager
Role Overview
Salsify seeks a Senior Events Manager to lead strategy, planning, and execution for high-impact trade shows and corporate events.
The role aims to increase brand awareness, generate sales pipeline, and create engaging experiences for customers and prospects.
The manager owns end-to-end event strategy and delivery, working across Marketing, Sales, and Executive teams.
The role is remote and expects 25% travel, which may fluctuate with business needs.
Key Skills for This Role
Full Job Posting
About the opportunity
Salsify seeks a Senior Events Manager to lead strategy, planning, and execution for high-impact trade shows and corporate events.
The role aims to increase brand awareness, generate sales pipeline, and create engaging experiences for customers and prospects.
The manager owns end-to-end event strategy and delivery, working across Marketing, Sales, and Executive teams.
The role is remote and expects 25% travel, which may fluctuate with business needs.
Strategy and event delivery
- Develop event strategy aligned with marketing and sales objectives; own planning, logistics, execution, and post-event analysis.
- Oversee trade show booths, sponsorships, and marketing activations; manage staffing, speakers, and audience engagement.
- Coordinate internal stakeholders, vendors, and trade show organizers, partnering with Marketing, Sales, Product, and Executive teams.
- Lead internal teams through pre-event planning, execution, and post-event follow-up.
Operations and measurement
- Manage budgets, contracts, vendor negotiations, and cost efficiency; oversee venues, exhibit design, travel coordination, and on-site execution.
- Ensure compliance with industry best practices and risk management protocols.
- Develop KPIs, report on attendee feedback and pipeline contribution, and recommend improvements to future events.
- Innovate event experiences to strengthen engagement and return on investment.
What you'll need
- 8+ years of event strategy, trade show management, and corporate event planning experience; SaaS-based B2B technology experience is preferred.
- Proven experience managing large-scale, high-visibility events with multiple stakeholders and competing priorities.
- Strong project management, cross-functional leadership, complex logistics, and budget management expertise.
- Experience in cost optimization and financial reconciliation; strategic problem-solving and real-time decision-making under pressure.
- Exceptional communication, negotiation, and leadership skills; ability to influence stakeholders and adapt in a fast-paced environment.
- Expected travel is 25%, but may increase or fluctuate based on business needs.
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