Senior Ecommerce Manager, Canada
Role Overview
Leads and expands Champion Petfoods' digital commerce footprint across Canada.
Owns the Canadian ecommerce commercial roadmap, including strategy, account operations, catalogue onboarding, joint business planning, and performance management.
Drives online sales growth, profitability, digital shelf excellence, and brand integrity across Canadian digital platforms.
Key Skills for This Role
Full Job Posting
Role overview
Leads and expands Champion Petfoods' digital commerce footprint across Canada.
Owns the Canadian ecommerce commercial roadmap, including strategy, account operations, catalogue onboarding, joint business planning, and performance management.
Drives online sales growth, profitability, digital shelf excellence, and brand integrity across Canadian digital platforms.
Responsibilities
- Own and execute digital commerce strategy, driving revenue, volume, and market share across key online accounts.
- Lead account setup, catalogue and master data onboarding, supply chain coordination, and promotional go-live planning.
- Develop demand forecasts, inventory targets, and joint plans with Demand Planning, Supply Chain, and Finance.
- Improve product detail pages, search optimization, bilingual content, ratings and reviews, and in-stock availability.
- Plan and optimize search and sponsored media investments for profitable customer acquisition and repeat purchases.
- Maintain pricing discipline and brand equity and support channel harmony across retail.
- Track platform features, ecommerce trends, and retail policies to identify growth opportunities and risks.
- Establish channel KPIs, reporting cadence, and dashboards; serve as the digital commerce subject-matter authority.
What the role requires
- Proven account management with major Canadian online retail and digital commerce platforms, including 1P and/or 3P platforms.
- Commercial negotiations, catalogue onboarding, and promotional execution experience.
- Track record managing retail media, search advertising, and performance marketing budgets to maximize ROAS and organic rank.
- Channel P&L or full commercial trade budget management and sustainable digital business growth experience.
- Analytical mindset and comfort working strategically and tactically in a lean, dynamic environment.
- Ability to align Supply Chain, Finance, Marketing, and Customer Operations stakeholders.
- English/French bilingual capability is strongly preferred for Canadian content and Quebec-specific needs.
- Pet, CPG, or premium/specialty consumer goods experience is relevant.
- Canadian commercial logistics, vendor fulfillment, distribution replenishment, and CAD pricing familiarity is relevant.
- Online brand protection, MAP compliance, and digital pricing integrity experience is relevant.
Compensation and benefits
- Salary range is stated as CAD $108,000–$148,000; a later base-pay statement gives CAD $108,661–$142,617. The posting does not specify pay cadence.
- Benefits include RRSP matching, medical, dental and vision coverage, employee assistance, learning support, monthly pet food, and free parking.
About Champion Petfoods
Champion Petfoods makes premium pet food, including ORIJEN and ACANA, and operates across three major geographic regions.
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