{bc}
Apply
workday

Senior Director, Paid Search

Weber Shandwick
New York, USA
Full-time
Senior · 10+ years experience
Hybrid
Discovered 6 days ago
Generative AI

Full Job Posting

Responsibilities:

  • Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success.
  • Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations.
  • Team Leadership: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members.
  • Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication.
  • Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints.
  • Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth.
  • Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset
  • Cross Team Collaboration: Working with broader investment / strategic leadership
  • Thought Leadership: Drives best practices in managing platform execution and produces POVs
  • Testing Oversight: Ensure testing plans are implemented and work closely with the Associate Director on test development.
  • Process Improvement: Identify opportunities to streamline workflows and improve efficiency within the team.
  • Escalation Point: Serve as the point of contact for day-to-day issues and challenges.
  • Growing existing business: Presenting new ideas and approaches to the client team, including upsell opportunities with 3rd party technology vendors or internal PHD technologies such as Omni or SEO/SEM integration
  • Leadership & strategic direction: As a Senior Director, you will interface with the Omnicom Media Group Center of Excellence to define the most optimal pathway forward for Paid Search teams to effectively execute their buys
  • Case studies: Distributing effective approaches and new tests to the wider internal team. Submitting client work for industry awards, shining a spotlight on teams
  • Agency vendor lead: Based on discussions with Google & Bing, the Senior Director will give direction to internal teams to help boost Optiscore and account quality score, adopt new features and betas, and continually innovate their approach to maximize results
  • Comfortable with complexity: Directors are highly familiar with complex Paid Search structures that span multiple accounts and thousands of keywords. They can quickly cut through the clutter and make sense of what needs to be prioritized
  • Qualifications:
  • Relevant post-secondary education, training, or equivalent experience
  • 10+ years of relevant Paid Search Experience and 6+ years managing junior team members
  • In-depth understanding of Paid Search campaign management and optimization best practices
  • Strong knowledge/understanding of social, search in social environments, Generative AI, programmatic and other online advertising channels
  • Hands on keyboard experience with: Google Ads, MSFT Ads
  • Hands on keyboard experience with bid management tools like SA360, SKAI or Marin
  • Hands on keyboard experience with Adobe or Google Analytics
  • Experience troubleshooting site tags
  • Strong analytical skills and ability to leverage data to drive decision-making.
  • Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment
  • Experience in multiple AI buying agents such as Google, Bing Performance Max
  • Advance usage of Scripts
  • Be a team player and committed to training, and cross-functional collaboration and communication
  • Have strong program management and organizational skills, being able to manage multiple projects, deadline and priorities with ease
  • Excellent storyteller, both written and verbal
  • Experience leading and managing teams, with a proven ability to develop and mentor talent.
  • Test, Learn and Scale mindset
  • Preferred Certifications:
  • Google Ads Search Certification
  • Microsoft Ads Certification
  • Google Search Ads 360 Certification
  • AI Powered Shopping Ads Certification
  • Google Analytics Certification
  • AI Powered Performance Ads
  • $120,000 - $230,000
  • To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
  • Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
  • Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
  • For US Job Seekers:
  • It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Qualifications

  • Relevant post-secondary education, training, or equivalent experience
  • 10+ years of relevant Paid Search Experience and 6+ years managing junior team members
  • In-depth understanding of Paid Search campaign management and optimization best practices
  • Strong knowledge/understanding of social, search in social environments, Generative AI, programmatic and other online advertising channels
  • Hands on keyboard experience with: Google Ads, MSFT Ads
  • Hands on keyboard experience with bid management tools like SA360, SKAI or Marin
  • Hands on keyboard experience with Adobe or Google Analytics
  • Experience troubleshooting site tags
  • Strong analytical skills and ability to leverage data to drive decision-making.
  • Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment
  • Experience in multiple AI buying agents such as Google, Bing Performance Max
  • Advance usage of Scripts
  • Be a team player and committed to training, and cross-functional collaboration and communication
  • Have strong program management and organizational skills, being able to manage multiple projects, deadline and priorities with ease
  • Excellent storyteller, both written and verbal
  • Experience leading and managing teams, with a proven ability to develop and mentor talent.
  • Test, Learn and Scale mindset

Preferred Qualifications

  • Google Ads Search Certification
  • Microsoft Ads Certification
  • Google Search Ads 360 Certification
  • AI Powered Shopping Ads Certification
  • Google Analytics Certification
  • AI Powered Performance Ads
  • $120,000 - $230,000
  • To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
  • Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
  • Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
  • It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Weber Shandwick

Senior Specialist, Commerce

Toronto, CAN

Discovered TodayFull-time

Manager, Biddable Media (Search)

, USA

Discovered TodayFull-time

Senior Director, Investment Lead - CPG

San Francisco, USA

Discovered TodayFull-time

Senior Account Director

London, GBR

Discovered TodayFull-time

Content Account Manager

Denver, USA

Discovered TodayFull-time

Senior Engagement Strategist

London, GBR

Discovered TodayFull-time

Associate Director, Biddable Media (Programmatic)

, USA

Discovered TodayFull-time

People Advisor

London, GBR

Discovered TodayFull-time