Senior Director of Innovation
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About the Role
Miral Experiences is a region’s leader in the management and operation of world-class, award-winning immersive attractions and experiences across Abu Dhabi.
Key Skills for This Role
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Overview
Miral Experiences is a region’s leader in the management and operation of world-class, award-winning immersive attractions and experiences across Abu Dhabi.
Our diverse portfolio includes some of the most iconic entertainment and leisure destinations, including Ferrari World Yas Island Abu Dhabi, Yas Waterworld Yas Island Abu Dhabi, Warner Bros.
World™ Yas Island Abu Dhabi, SeaWorld Yas Island Abu Dhabi, CLYMB™ Yas Island Abu Dhabi, and TeamLab.
Phenomena Abu Dhabi, and CLYMB™ Abu Dhabi, as well as cultural treasures like Qasr Al Watan.
We specialize in crafting unique experiences that cater to all tastes and ages, delivering a seamless blend of thrills, joy, and discovery.
Our attractions are designed to ignite the imagination and create unforgettable memories for visitors from around the world.
Whether you're seeking excitement, relaxation, or cultural enrichment, we offer something for everyone.
Job Summary
Shape the Future of Guest Experience Across One of the World's Most Ambitious Entertainment Destinations
At Miral Experiences, we believe exceptional guest experiences don't happen by chance—they are intentionally designed, continuously improved, and relentlessly innovated.
We are seeking a visionary
Senior Director Of Innovation
to lead the strategic evolution of guest experiences across our portfolio of world-class attractions and destinations.
This is a unique opportunity for a forward-thinking leader who combines innovation, customer experience, transformation, and strategic execution to create memorable moments for millions of guests.
Reporting directly to the VP of Operations, Innovation & Transformation, you will define and drive the enterprise-wide vision for guest-journey innovation, ensuring every experience is seamless, meaningful, scalable, and commercially impactful.
This role is not about managing day-to-day operations.
It is about shaping the future.
Why This Opportunity Is Exciting
As Senior Director of Innovation, you will influence how guests experience Miral Experiences today and how they will experience it tomorrow.
You Will Have The Opportunity To
- Define the future guest experience strategy across multiple attractions and destinations.
- Lead transformational initiatives that directly impact guest satisfaction, loyalty, and commercial performance.
- Partner with senior leaders across Operations, Technology, Guest Experience, Commercial, and Corporate functions.
- Champion innovation at the enterprise level.
- Drive meaningful change across a complex, high-profile organization.
- Build frameworks and operating models that create long-term competitive advantage.
- *If you are passionate about designing experiences rather than simply managing operations, this role offers an exceptional platform to make a lasting impact.*
Enterprise Guest Experience Strategy
- Define and own the long-term vision for guest journey design and experience innovation across Miral Experiences.
- Establish strategic principles, frameworks, and governance models that guide guest experience development across the organization.
- Ensure guest journey strategies align with business objectives, operational capabilities, and brand ambitions.
Innovation & Transformation Leadership
- Identify emerging trends, technologies, and market opportunities that can enhance guest experiences.
- Champion a culture of experimentation, innovation, and continuous improvement.
- Lead enterprise-wide transformation initiatives that redefine how guests engage with Miral Experiences.
Guest Journey Excellence
- Shape and prioritize the guest experience roadmap across multiple assets and functions.
- Ensure experiences are guest-centric, scalable, operationally viable, and commercially sustainable.
- Sponsor major guest journey redesign projects linked to new attractions, upgrades, and strategic transformation programs.
Stakeholder Leadership
- Influence executive stakeholders to embrace guest-led decision making.
- Drive alignment across operational, digital, commercial, and corporate teams.
- Establish clear accountability, governance, and performance ownership for experience transformation initiatives.
Data-Driven Innovation
- Leverage guest insights, operational data, market trends, and performance metrics to guide strategic decisions.
- Oversee guest journey measurement frameworks and ensure insights translate into meaningful action.
- Balance innovation ambition with measurable business outcomes and return on experience investment.
Qualifications
This role is designed for a strategic innovator and transformational leader who understands that exceptional experiences are built at the intersection of guest needs, operational excellence, technology, and business strategy.
You are equally comfortable shaping executive-level strategy and influenci
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