ashby
Senior Director, Engagement Strategy
Fingerpaint Group
Cedar Knolls, USA
Full-time
Senior
Remote
Discovered 4 days ago
gemini
Key Skills for This Role
gemini
Full Job Posting
Duties and Responsibilities
- Defines, teaches, and maintains agency engagement strategy philosophy and approaches
- Fosters innovation to expand and evolve our engagement and omnichannel services
- Experience with AI tools and focus on leveraging AI to enhance the quality of our work
- Bring together creativity and data to create compelling personal experiences that grow our clients’ business
- Incorporates and champions innovation and quality throughout the process and across all tactics
- Mentors engagement team members, discussing with each career interests, growth opportunities, and training
- Partners with other departments to ensure overall agency collaboration, particularly analytics, media and marketing technology
- Defines, interprets, and executes client digital and omnichannel strategy
- Have a vision and see the “big picture” of the brand-customer experience
- Frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
- Bring a deep understanding of data resources and techniques related to market research, targeting, and measurement
- Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, and business process optimization
Job Requirements
- Minimum of 8+ years of engagement strategy, digital marketing, or project experience (within a pharmaceutical agency strongly desired)
- Proficient with AI Tools such as Gemini, Claude, and NotebookLM
- Familiarity and comfort interacting with Google Analytics
- Track record of implementing omnichannel strategies and cohesive ecosystem of tactics
- Extensive experience leading brand/tactical planning and championing innovative ideation techniques
- Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
Preferred Qualifications
- Minimum of 8+ years of engagement strategy, digital marketing, or project experience (within a pharmaceutical agency strongly desired)
About Fingerpaint Group
Marketing & Advertising712 employeesFounded 2008
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