Senior Digital Marketing Specialist (SEM-Led | Client-Facing)

**Senior Digital Marketing Specialist (SEM-Led \| Client-Facing)** tentwenty · Dubai Airport Freezone, Dubai, UAE

**Discover tentwenty – Your Playground for Creativity** At tentwenty, we don't just build websites, web shops, and apps.

We craft digital experiences that blend stunning design with seamless functionality.

Rooted in a European work ethic and proudly based in the Dubai Airport Freezone, our in-house team delivers high-quality, innovative solutions with a personal touch.

What makes us different?

We think like entrepreneurs, ensuring every project, big or small gets the same passion, precision, and creativity.

With a fast-growing, dynamic team and a collaborative atmosphere, we create work that stands out, just like our people.

Check out our work: tentwenty.me/showreel2024

**Role Overview** We are looking for a Senior Digital Marketing Specialist with a strong primary focus on SEM and performance marketing, and a working knowledge of SEO.

This is a client-facing, individual contributor role.

The right candidate can confidently own Google Ads strategy and execution, communicate campaign performance to clients with clarity and authority, and bring structured thinking around how AI tools can sharpen both internal workflows and client-facing deliverables.

Location: Business Bay, Dubai, UAE

**SEM & Performance Marketing (Primary Focus)** Own and execute tentwenty's client's Google Ads strategy across paid search, remarketing, display, and Performance Max campaigns.

Build, manage, and optimise advertising budgets (typically [insert typical monthly spend range across the portfolio]) to deliver measurable ROI for clients across industries.

Design full-funnel customer journeys including landing page flows, ad sequencing, nurturing paths, and conversion tracking setups.

Write high-performing ad copy aligned with brand tone and campaign objectives, copy that converts, not just impressions.

Run structured A/B tests across ads, creatives, and landing pages; translate findings into documented optimisation decisions.

Produce clear, well-structured performance reports and present campaign insights to clients with confidence and professionalism.

Stay current on SEM developments: AI-assisted bidding, audience targeting changes, privacy updates, and platform shifts.

Collaborate with UX, design, and development teams to ensure landing page performance aligns with campaign intent.

**SEO (Supporting Capability)** SEO is not the core of this role, but the right candidate will have a solid working understanding of how organic and paid search interact and will be comfortable contributing to SEO conversations with clients when needed.

Support SEO audits, keyword gap analysis, and on-site optimisation reviews where they intersect with paid strategy.

Contribute to technical SEO discussions particularly around tracking, indexation, and landing page health.

Understand local SEO fundamentals, including Google Business Profile and map-pack visibility.

Coordinate with the internal SEO lead on accounts where SEM and SEO run in parallel.

**AI Integration (Mandatory Capability)** This is not optional.

We expect candidates to demonstrate a clear, practical command of AI tools, not awareness of them.

The role requires an active, documented approach to using AI to improve how work gets done and how it gets presented.

This is distinct from platform-side automation like Smart Bidding or Performance Max, covered above under SEM; here we're specifically looking at how you personally use AI tools, such as ChatGPT or Claude, to improve your own workflow and output.

Present specific, tested strategies for using AI to improve internal workflows: campaign planning, copy generation, audience research, and reporting automation.

Demonstrate how AI tools have been applied to improve client deliverables including presentations, performance summaries, and strategic recommendations.

Use AI responsibly and with editorial judgement, no generic outputs, no unreviewed copy, no fabricated data.

Stay informed on emerging AI tools relevant to SEM and digital marketing, and apply them with a clear rationale.

During the interview process, candidates will be asked to walk through a specific example of AI integration in their workflow.

Theoretical familiarity is not sufficient.

**Client Communication & Presentation** Client-facing communication is a core function of this role, not a secondary skill.

The following are non-negotiable.

Fluent, professional written and spoken English, including the ability to write clearly under time pressure and for varied audiences.

Confident presentation skills: able to walk a client through campaign performance, strategic rationale, and next steps without needing a script.

Able to translate complex data into plain-language insights that clients can act on.

Experienced in preparing and delivering structured client reports, QBRs, and campaign review presentations.

Comfortable managing difficult conversations, budget constraints, underperforming campaigns, scope discussions, with composure and clarity.

**Must Have** 5+ years of hands-on digital marketing experience, with Google Ads as the primary channel.

Demonstrable track record managing Google Ads campaigns at scale, including budget ownership, bid strategy, and conversion optimisation.

Experience building high-converting funnels, landing page flows, and nurturing sequences.

Fluent English written and spoken at a professional business standard.

This will be assessed during the interview process.

Strong presentation skills with experience presenting performance data and strategy to clients directly.

Analytical mindset: able to interpret campaign data, identify meaningful trends, and translate them into clear recommendations.

Working knowledge of SEO principles, sufficient to contribute to integrated client conversations.

Proficiency with Google Ads, Google Analytics 4, Google Search Console, and at least one campaign reporting or optimisation platform (Looker Studio, Supermetrics, Optmyzr, Adalysis, or equivalent).

Demonstrated, practical use of AI tools in a professional digital marketing context.

Ability to manage multiple client accounts and competing deadlines independently.

**Good to Have** Agency background, prior experience managing multiple client accounts simultaneously.

Familiarity with SEO research tools such as Ahrefs or SEMrush, to support integrated conversations with the SEO team.

Knowledge of basic HTML/CSS or familiarity with CMS platforms (WordPress, Webflow, Shopify).

Experience with multi-language or multi-market campaigns.

Google Ads or Google Analytics certifications.

Familiarity with CRM-connected ecosystems or marketing automation platforms.

**Qualifications** Bachelor's degree in Marketing, Communications, Business, or a related field (preferred, not required).

Case studies or demonstrable results from past SEM campaigns, you will be asked to present these.

A specific example of AI tool integration in your workflow, ready to walk through during the interview.

Certifications in Google Ads, Google Analytics, or related platforms are a bonus, not a substitute for demonstrated skill.

**Why You'll Love Working With Us** A collaborative, multicultural team in a flat structure, direct access to leadership, no unnecessary bureaucracy.

Continuous development, training, learning opportunities, and regular personal check-ins.

Real room for initiative: new ideas and experimentation are genuinely welcomed.

Competitive salary with clear opportunities for growth.

Comprehensive health insurance.

Exposure to international projects and diverse client portfolios.

Team events, birthday surprises, and the kind of workplace people actually enjoy coming to.

Pay: From AED10,000.00 per month