Senior Digital Marketing Specialist

Role overview

Paid media and campaign operations

• Own paid digital revenue and cost-of-sale targets across paid search, shopping, paid social, programmatic, and retail media.
• Maintain the always-on plan, manage budget pacing and campaign timing, and reallocate budgets within the period.
• Present weekly performance, explain changes, and recommend actions; run omnichannel and drive-to-store activity under the Director's direction.
• Write campaign briefs, chair weekly agency calls, check setup, tagging, and trafficking before launch, and align the campaign calendar with brand and ecommerce timelines.
• Apply testing and channel results produced by the Digital Marketing Manager to Initio accounts.

Feeds, audiences, and tracking

• Manage Channable and Google Merchant Center feeds, including rules, enrichment, disapprovals, price and stock accuracy, promotions, and market coverage.
• Maintain audience segments and advertising-platform syncs in Hightouch, applying consent and retention rules.
• Manage GTM containers, pixels, server-side and CAPI connections, consent mode, and conversion tracking; check tracking on every campaign launch.
• Work with the Data team and measurement partner to maintain reliable tracking as the stack changes and specify dashboard reporting needs.

Ecommerce, creative, and reporting

• Act as the main Ecommerce contact for optimization across both brands; coordinate site changes, promotions, pricing, and stock with campaigns and support feed-related search topics.
• Manage studio asset briefs, specifications, versions, localization, and delivery dates.
• Produce weekly and monthly campaign reporting that explains performance causes and proposed actions.
• Provide input to the Director on digital P&L and cost-of-sale reporting; run the Initio side of manager-designed incrementality and A/B tests.
• Support Parfums de Marly accounts when needed.

Profile and competencies

• Approximately 4–6 years of performance marketing experience, client-side or agency-side, with current hands-on platform experience.
• Personal experience managing paid search and paid social budgets; Shopping and Performance Max experience is essential.
• Practical product feed experience with Channable, Feedonomics, DataFeedWatch, or a comparable tool, and Google Merchant Center.
• Confident with Google Tag Manager and GA4; working understanding of consent management, server-side tagging, and attribution.
• Experience managing a media agency day to day, including briefing, quality control, and escalation.
• Strong Excel or Google Sheets skills; Looker Studio or SQL is a significant advantage.
• Able to write clear campaign briefs and readable performance summaries; comfortable taking ownership in a small team.

Nice to have

• CDP or reverse-ETL experience with Hightouch, Census, or Segment.
• Luxury, beauty, or fragrance background and familiarity with launch and gifting calendars.
• Experience running campaigns across several European markets.
• Experience with MMM, custom attribution, and incrementality studies.