Senior Digital Marketing Specialist

About This Role

Job description:

Job Description
Global Tech College is an accredited U.S.-based career college offering accredited online programs focused on helping students, including veterans, gain job-ready skills and advance their careers.

Global Tech College is seeking a Digital Marketing Specialist to execute and optimize campaigns across high-performing U.S. marketing channels to recruit students into accredited online programs.

You will focus on lead generation and enrollment funnels, targeting U.S.-based students including veterans (GI Bill) and career-focused learners.

This is a performance-driven, execution role—not a branding or social media-only position.

Core Objective
Generate qualified U.S. student leads and support conversion into enrollments using proven higher education marketing channels.

Key Responsibilities

• Plan, launch, and optimize campaigns across major U.S. acquisition channels:
• Google Ads (Search, Display, YouTube)
• Facebook Ads Manager (Facebook & Instagram)
• LinkedIn (career-focused targeting)
• Execute keyword-based campaigns targeting high-intent U.S. search queries such as:
• “Online degree programs”
• “GI Bill approved colleges”
• “Career training programs online”
• Manage and optimize leads from education-specific channels:
• Veteran lead platforms (e.g., CollegeRecon)
• Higher education lead aggregators
• Build and optimize marketing funnels:
• Landing pages
• Lead capture forms
• Retargeting campaigns
• Support CRM-based marketing:
• Email and SMS automation
• Lead nurturing workflows
• Lead routing to admissions teams
• Monitor and improve campaign performance:
• Cost per Lead (CPL)
• Cost per Enrollment (CPE)
• Conversion rates
• Track analytics and prepare weekly reports using:
• Google Analytics
• Collaborate with admissions teams to improve lead quality and enrollment conversion
• Should learn and implement new marketing technologies

Qualifications and Experience

• 8 - 10 years of digital marketing experience
• Hands-on experience with paid ads (Google Ads and Meta Ads)
• Experience with lead generation campaigns
• Strong analytical and data-driven mindset
• Experience working with landing pages and campaign optimization

Skills

• Performance marketing (paid search + paid social)
• Conversion rate optimization (CRO)
• Marketing funnels & lead generation
• Campaign analytics and reporting
• Strong attention to detail
• Excellent written and verbal English communication

Compensation

• Salary + Performance Bonus
• Performance Bonus incentives based on lead volume and enrollments

Work Environment

• 100% remote (work from home)
• Must be comfortable working in U.S. time zone overlap
• Fast-paced, performance-driven environment

Key Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Cost per Enrollment (CPE)
• Lead volume (daily/weekly)
• Conversion rate (Lead → Enrollment)
• Campaign ROI

Job Type: Full-time

Benefits:

• Paid sick time
• Paid time off
• Work from home

Work Location: Remote

Job Type: Full-time

Pay: AED9,000.00 - AED11,000.00 per month

Application Question(s):

• Do you have 7+ years of experience in Digital Marketing ?

Work Location: Hybrid remote in Dubai (Dubai)