Senior Digital Marketing Specialist
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About the Role
Job Description Global Tech College is an accredited U.S.-based career college offering accredited online programs focused on helping students, including veterans, gain job-ready skills and advance their careers.
Key Skills for This Role
Full Job Posting
Job Description
Global Tech College is an accredited U.S.-based career college offering accredited online programs focused on helping students, including veterans, gain job-ready skills and advance their careers.
Global Tech College is seeking a Digital Marketing Specialist to execute and optimize campaigns across high-performing U.S. marketing channels to recruit students into accredited online programs.
You will focus on lead generation and enrollment funnels, targeting U.S.-based students including veterans (GI Bill) and career-focused learners.
This is a performance-driven, execution role—not a branding or social media-only position.
Core Objective
Generate qualified U.S. student leads and support conversion into enrollments using proven higher education marketing channels.
Key Responsibilities
- Plan, launch, and optimize campaigns across major U.S. acquisition channels:
• Facebook Ads Manager (Facebook & Instagram)
- LinkedIn (career-focused targeting)
- Execute keyword-based campaigns targeting high-intent U.S. search queries such as:
- “Online degree programs”
- “GI Bill approved colleges”
- “Career training programs online”
- Manage and optimize leads from education-specific channels:
- Veteran lead platforms (e.g., CollegeRecon)
- Higher education lead aggregators
- Build and optimize marketing funnels:
- Landing pages
- Lead capture forms
- Retargeting campaigns
- Support CRM-based marketing:
- Email and SMS automation
- Lead nurturing workflows
- Lead routing to admissions teams
- Monitor and improve campaign performance:
- Cost per Lead (CPL)
- Cost per Enrollment (CPE)
- Conversion rates
- Track analytics and prepare weekly reports using:
- Google Analytics
- Collaborate with admissions teams to improve lead quality and enrollment conversion
- Should learn and implement new marketing technologies
Qualifications And Experience
- 8 - 10 years of digital marketing experience
- Hands-on experience with paid ads (Google Ads and Meta Ads)
- Experience with lead generation campaigns
- Strong analytical and data-driven mindset
- Experience working with landing pages and campaign optimization
Skills
- Performance marketing (paid search + paid social)
- Conversion rate optimization (CRO)
- Marketing funnels & lead generation
- Campaign analytics and reporting
- Strong attention to detail
- Excellent written and verbal English communication
Compensation
- Salary + Performance Bonus
- Performance Bonus incentives based on lead volume and enrollments
Work Environment
- 100% remote (work from home)
- Must be comfortable working in U.S. time zone overlap
- Fast-paced, performance-driven environment
Key Performance Indicators (Kpis)
- Cost per Lead (CPL)
- Cost per Enrollment (CPE)
- Lead volume (daily/weekly)
- Conversion rate (Lead → Enrollment)
- Campaign ROI
Benefits
- Paid sick time
- Paid time off
- Work from home
Job Type: Full-time
Pay: AED9,000.00 - AED11,000.00 per month
Application Question(S)
- Do you have 7+ years of experience in Digital Marketing ?
- Work Location: Hybrid remote in Dubai (Dubai)
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