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Senior Digital Content Analyst

Signature Aviation
Orlando, USA
Full-time
Senior · 5+ years experience
Hybrid
Discovered 2 days ago

Full Job Posting

Qualifications

  • 5+ years of experience in content marketing, copywriting, digital marketing, communications, or website content management.
  • Bachelor’s Degree in Marketing or a related field.
  • Exceptional writing, editing, proofreading, and storytelling skills.
  • Experience writing across digital channels including websites, campaigns, email, sales collateral, and promotional materials.
  • Experience drafting or supporting press releases and corporate communications preferred.
  • Experience working within a CMS platform.
  • Experience managing website content governance and editorial calendars.
  • Experience managing agencies, freelancers, or external vendors.
  • Strong organizational skills with the ability to manage multiple priorities.
  • Experience using AI tools to improve content development and workflow efficiency while maintaining quality.

Responsibilities

  • Responsibilities Content Strategy & Copywriting
  • Serve as one of the primary copywriters for the Marketing team across campaigns, product launches, customer communications, and promotional initiatives.
  • Write compelling content for websites, landing pages, emails, brochures, digital advertising, sales collateral, presentations, and other marketing assets.
  • Draft press releases, media materials, executive messaging, and supporting communications in partnership with Corporate Communications.
  • Assist in managing the approval process for press releases, articles, and other strategic content across business units.
  • Ensure all written content reflects Signature's brand voice, messaging framework, and customer experience standards.
  • Partner with designers, marketers, and business stakeholders to translate complex concepts into clear, engaging customer-facing content.
  • Proofread, edit, and maintain editorial quality across all marketing channels.
  • Support the development and maintenance of Signature's editorial standards, messaging framework, and tone of voice.
  • Website Content & Governance
  • Develop and maintain website content roadmaps and editorial calendars aligned with campaigns, locations, products, business priorities and overarching content strategy.
  • Ensure website content is accurate, current, accessible, and aligned with brand standards.
  • Partner with Digital Experience, Product, and CRM teams to continuously improve website content and customer journeys.
  • Optimize landing pages and user journeys to improve engagement and conversion
  • Lead A/B testing and experimentation to continuously improve website performance
  • Translate analytics into actionable recommendations that improve customer experience and marketing effectiveness.
  • Optimize content engagement, website performance, and digital business objectives.
  • Third-Party Directories & Digital Presence
  • Own governance, and accuracy of third-party directory listings
  • Work with external contractor responsible for directory updates and optimization
  • Establish workflows and quality standards to ensure consistency across all listings.
  • Monitor listing accuracy, recommend enhancements, and ensure brand consistency across external platforms.
  • Agency & Vendor Management
  • Own specific relationships on the topic of SEO, directories and web content with digital agency and other potential vendors
  • Set clear performance expectations, KPIs, and deliverables
  • Ensure alignment between agency outputs and internal stakeholders
  • Drive accountability for measurable outcomes (traffic, rankings, conversion)
  • Cross-Functional Collaboration
  • Partner with Digital Experience, CRM (C360), and Marketing teams to align priorities and execution
  • Collaborate closely with IT and Digital teams to implement website enhancements and support an exceptional digital experience.
  • Content Strategy & Copywriting

Preferred Qualifications

  • Experience drafting or supporting press releases and corporate communications preferred.

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