Senior Designer

About This Role

Publicis Worldwide is a global creative network enabling our clients to Lead The Change in their marketing and business transformation. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. In more than 110 countries, our agencies work with a wide range of clients and company cultures. But in our network we all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead The Change. In a world of accelerated change in which new technologies emerge every day, Publicis Worldwide provides strategic creative ideas leveraged by data and technology to help clients succeed in their marketing transformation. With over 16,000 employees in 110 countries, clients include Nestlé, L'Oréal, Renault, Standard Chartered Bank, Carrefour, Cartier, Citi, Diesel, Orange, Procter & Gamble, Sanofi, UBS and Walmart. In 2021, Publicis Worldwide was ranked by Cannes Lions as the 4th most creative network.

Overview

The Senior Designer will be responsible for conceptualizing and executing big ideas that can add value to clients, projects and 360-degree advertising campaigns.

The focus will be on creating visually impactful designs that align with the agency's and client's objectives and resonate with the target audience.

The role requires a proactive spirit and resourcefulness in pursuing world-class design ideas.

Responsibilities

Technical & Product

Stay updated on the latest design trends, technologies, and platforms relevant to the advertising industry.

Utilize technical expertise and tools to create visually stunning designs that amplify the impact of 360-degree campaigns.

Collaborate with cross-functional teams, including Art Directors and Copywriters, to ensure seamless integration of design elements across various touchpoints.

Be the guardian of the brand(s) you will be responsible for, understanding and protecting their guidelines and best design practices to ensure brand consistency and quality control on every project.

Expert proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).

In-depth understanding of the conceptualization and execution of big ideas within the context of 360-degree campaigns.

Good-to-have skills: video editing software (e.g., Adobe Premiere Pro, Final Cut Pro), and motion graphics tools (e.g., Adobe After Effects).

Knowledge of social media platforms, their design requirements, and the ability to create engaging visuals tailored to each platform.

Ability to collaborate effectively with Art Directors and Copywriters to develop cohesive campaign concepts.

Ability to work efficiently in a fast-paced environment without compromising quality or attention to detail.

Proven resourcefulness and proactive attitude in exploring new design techniques and pushing creative boundaries.

Excellent collaboration and communication skills to effectively work with cross-functional teams.

Strong time management and organizational abilities to deliver projects on time.

Ability to adapt to evolving project requirements and priorities.

Extras that could be a differentiation: Proficiency in 3D design software (e.g., Cinema 4D, Blender),

Business Acumen & Operational Efficiency

Understand the client's business goals and objectives to deliver design solutions that add value to their brands and campaigns.

Optimize personal workflows and understand design processes to ensure speed to market and agility without compromising quality.

Manage resources effectively, including time, budget, and creative assets, to maximize operational efficiency.

Innovative & Analytical Mindset

Demonstrate a high level of creativity and originality in conceptualizing big ideas that resonate with the target audience.

Use analytical insights and data-driven approaches to inform design decisions and optimize campaign performance.

Continuously explore innovative design techniques and emerging technologies to enhance the agency's creative offerings.

People & Leadership

Collaborate closely with Art Directors and Copywriters to develop integrated campaign concepts that align visual and verbal messaging.

Provide guidance, mentorship, and feedback to junior team members to foster their growth and development.

Effectively communicate design concepts and ideas to internal stakeholders and external clients.

Self

Exhibit resourcefulness and a proactive spirit in the pursuit of groundbreaking design ideas.

Demonstrate agility and adaptability in a fast-paced environment to meet tight deadlines and deliver high-quality work.

Continuously seek self-improvement, keeping abreast of industry trends and refining design skills.

Qualifications

Bachelor's degree in graphic design, Visual Communication, or a related field.

Proven 5-8 years of experience working as a Graphic Designer in an advertising agency or similar creative environment.

Strong portfolio demonstrating the ability to conceptualize and execute high-impact designs for 360-degree campaigns.