Senior Demand Generation Manager - International

We’re looking for a Senior Demand Generation Manager, International to grow our business across Europe and test opportunities in other strategic markets. You’ll own regional marketing strategy. Based on the input from strategy & sales, you decide which markets, audiences, and programs to prioritize to generate qualified leads and bring new customers directly onto our platform.

You’ll partner with sales and our global marketing teams to turn those priorities into campaigns, adapt messaging for local audiences, and build a credible presence in key markets. Our global channel owners manage paid, organic, and lifecycle execution; you’ll guide regional needs and directly run programs such as webinars, partnerships, and events.

What you'll do

Set regional priorities: Own the international marketing plan, partnering with sales and strategy to identify the markets, audiences, and programs most likely to drive growth.

Test new markets: Develop fast, cost-effective tests to assess demand in additional markets across EMEA, APAC, and LATAM, and recommend where to invest.

Coordinate campaigns: Brief global paid, organic, and lifecycle owners on regional priorities, partner on execution, and use results to improve performance.

Shape local messaging: Bring customer and market insights to product marketing and content to adapt campaigns, creative, and content for international buyers.

Drive localization: Prioritize languages, website pages, and content, partnering with web and sales to create a credible local presence.

Run regional programs: Plan and execute webinars, association and media partnerships, conferences, and other programs that benefit from dedicated regional ownership.

Partner with sales: Align campaigns with regional sales priorities and build a feedback loop on lead quality and conversion.

Own regional results: Report on qualified leads and self-serve signups against targets, with visibility into downstream pipeline and customer acquisition. Use data to decide what to scale, adjust, or stop.

What you'll bring

7+ years of B2B demand generation or growth marketing experience, including ownership of international programs that drive qualified leads and pipeline.

Experience tailoring marketing strategies to individual countries and testing opportunities in new markets.

Strong understanding of paid media, organic acquisition, and lifecycle marketing, with the ability to evaluate results.

Hands-on experience running webinars, events, partnerships, or other regional marketing programs.

Strong analytical skills and comfort using CRM and analytics tools to understand funnel performance and guide investment decisions.

Proven ability to align sales and marketing partners around shared priorities and move work forward across teams.

A proactive approach to experimentation, with the judgment to change direction when results warrant it.

Clear written and verbal communication, including the ability to explain results, tradeoffs, and recommendations.

Fluency in additional languages, particularly French, Spanish, or German, is a plus.

What's cool about the role

Competitive pay and equity. Base salary for this role: €105k - €132k.

Fully remote.

Great culture. Read more about how we work in our public handbook.