Senior Dealer Marketing Specialist – Middle East

Saudi

About the role

Key responsibilities

• Develop and execute marketing and trade marketing strategies tailored to Middle East markets.
• Build and maintain strong relationships with local dealers and partners to ensure the successful execution of company plans and business objectives. Support dealer marketing planning and execution across the region.
• Plan and implement in-store and outdoor marketing activities, retail campaigns, trade shows, exhibitions, roadshows, and dealer programs to enhance brand visibility and drive sales growth.
• Coordinate and support dealer launch events, test drive activities, customer engagement programs, and regional activations.
• Monitor and analyze market trends, competitor activities, customer insights, and sales performance to support data-driven decision-making and strategy optimization.
• Manage and coordinate marketing materials, POSM, digital assets, and dealer communication to ensure brand consistency across all touchpoints.
• Support budget tracking and marketing investment allocation to maximize campaign effectiveness and ROI.
• Work closely with regional headquarters, sales teams, PR, digital marketing, and cross-functional teams to ensure aligned execution of marketing initiatives.
• Track and report the effectiveness of dealer marketing campaigns and activities, ensuring alignment with overall business goals.
• Provide regular reports, market feedback, and actionable insights to management regarding dealer marketing performance and market opportunities.
• Identify and implement innovative marketing approaches and localized initiatives to strengthen brand positioning in the Middle East market.

Required Skills, Qualifications And Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3–5 years of experience in dealer marketing, trade marketing, or channel marketing, preferably in the automotive, technology, or FMCG industries.
• Experience working with dealer networks, distributors, or retail partners in Middle East markets.
• Strong understanding of retail operations, dealer management, and consumer behavior in the Middle East region.
• Experience in event management, trade marketing campaigns, and local market activations.
• Strong organizational, communication, stakeholder management, and project coordination skills.
• Data-driven mindset with analytical and reporting capabilities.
• Fluent in English; Arabic is highly preferred.
• Proficiency in Microsoft Office and marketing/reporting tools.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced, multicultural environment with strong execution capability.