Senior Data Scientist II - Ads Optimization

Instacart's Ads Optimization team is the decision-making engine of our $1B+ ads business. We own the systems responsible for bidding, pacing, budgeting, targeting, and additional optimization layers that convert advertiser goals into real-time outcomes — all while balancing value across users, advertisers, retail partners, and Instacart. As a Senior Data Scientist on this team, you will drive the analytics, experimentation, and algorithmic strategy that determines how our ad supply and demand meet, and how value and surplus are created and distributed across the platform.

In this role, you will operate at the intersection of data science, economics, and production systems, partnering closely with Product, Engineering, and Machine Learning to build and ship solutions that directly impact Instacart's revenue and advertiser outcomes. Your work will touch the full research-to-production loop — from problem framing and modeling to experimentation, measurement, and iteration in live systems.

Own the analytics and experimentation strategy for pacing, targeting, and related optimization areas, driving measurable improvements in advertiser outcomes and platform efficiency

Design and build intelligent pacing algorithms and budget allocation systems grounded in adaptive control and model-predictive control techniques, deployed in high-throughput production environments

Lead end-to-end experimentation across optimization systems — designing experiment frameworks, diagnosing complex or conflicting signals, and translating results into clear, actionable recommendations for Product and Engineering leadership

Apply causal inference, statistical modeling, and ML techniques to optimize how ad spend is distributed across time and auction opportunities, balancing user experience, advertiser goals, and platform revenue

Present findings and strategic recommendations to leadership across Product, Engineering, and Data Science

Serve as a thought leader and technical anchor in the Ads Optimization space, setting the analytical standard and mentoring peers across the team

Collaborate with the Ads Product and Sales teams to gather advertiser feedback and inform optimization priorities

Proven experience in ads optimization at an ad tech company (e.g., Google, Meta, Amazon, TikTok, or equivalent), with hands-on work in pacing, targeting, budget allocation, or related systems

Strong data science foundation: product and data analysis, A/B experimentation, causal inference, and statistical modeling

Experience shipping optimization systems into production — not just research, but real measurement and iteration in live environments

Excellent communication skills, with the ability to synthesize complex technical findings for senior business and engineering stakeholders

6+ years of work experience in a data science or related field

Experience collaborating directly with an ads product or sales team, or with advertisers, to shape product and algorithmic priorities

Background in budget-constrained allocation methods, adaptive control, or model-predictive control in production systems

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.