Senior Data Analyst (Bangkok Based, Relocation Provided)

About Agoda

• At Agoda, we bridge the world through travel.
• Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
• Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe.
• Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
• No two days are the same at Agoda.
• Data and technology are at the heart of our culture, fueling our curiosity and innovation.
• If you’re ready to begin your best journey and help build travel for the world, join us.
• Get to know our team:
• The Performance Marketing Team of Agoda is a world leader in online marketing.
• This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels.
• The team is a blend of the best analysts, marketing strategists, and data scientists in the world.
• The marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and has built an organization that thrives on data, creative ideas, and technology.
• The Performance Marketing Team also fosters a great learning environment.
• You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
• Due to continued expansion,
• there are multiple analyst roles within the marketing team across different marketing channels.
• While the scope will vary depending on these channels, here are some examples:
• Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g. understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap
• Reporting, analysis, and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders
• What you’ll Need to Succeed:
• Bachelor’s degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering business, science, or relevant field of study
• 4+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business role for a fast-growing global tech company
• Experience in one or more data analysis packages or databases, e.g. SQL, SAS, R, SPSS, Python, VBA and visualization tools, e.g. Tableau, Power BI, etc.
• Excellent verbal and written communication skills in English
• Ability to move fast and be efficient, making decisions on objective data evidence
• Innate desire to take ownership, make an impact and influence outcomes
• Excellent organizational skills, attention to detail and ability to work independently
• It’s great if you have:
• Experience in digital marketing or e-commerce
• Experience with A/B testing and other testing metrics
• Strong presentation and negotiation skills
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