Senior Data Analyst

The role

Your impact

• Deliver end-to-end analytical projects that shape commercial, product, and marketing decisions across the Sports portfolio.
• Build forecasting models using financial planning, historical performance, seasonality, and sporting events.
• Redesign and enhance Tableau dashboards for faster, more actionable performance insights.
• Identify data gaps, optimise reporting, and partner with Data Engineering to strengthen data pipelines.
• Use statistical analysis, behavioural analytics, and experimentation to identify revenue, conversion, and growth opportunities.
• Mentor colleagues and identify opportunities to mature the Performance & Insights function.

What you'll bring

• Expert-level SQL, Tableau, and statistical analysis skills; strong Python or R, with Python preferred.
• Proven experience independently delivering end-to-end analytical projects from scoping through implementation.
• Strong stakeholder management and communication, including explaining technical concepts to non-technical audiences.
• Commercial mindset and experience using data to influence business strategy and decisions.
• Experience mentoring or supporting colleagues and driving high standards in analytical delivery.
• Sports betting, iGaming, or other digital-business experience with strong web analytics exposure is highly desirable.

Why Legend

• Development opportunities, tailored flexibility, and an annual discretionary bonus.
• Paid annual leave and additional festive-season office closure.
• Global Legend events and opportunities to work with experienced colleagues.

Interview process

• The process includes an initial Talent Partner chat, team and hiring-manager interview, take-home task, and final interview with a Sports stakeholder.