Senior CRM Sales Operations Analyst

Compensation

• Salary range is $90,000–$110,000 per year.

Role overview

Responsibilities

• Own Sales' HubSpot processes, pipelines, reporting, documentation, and user practices.
• Improve HubSpot properties, pipeline stages, lead routing, workflows, automation, reports, dashboards, permissions, and standards.
• Analyze CRM, account, customer, activity, pipeline, and sales-performance data; produce recurring and ad hoc reports and dashboards.
• Improve sales processes for leads, accounts, contacts, deals, activity, pipelines, territories, and customer lifecycle.
• Coordinate shared records, lifecycle stages, lead handoffs, campaign-to-pipeline measurement, integrations, and reporting with the Marketing CRM counterpart.
• Maintain CRM data accuracy through governance, definitions, validation, naming conventions, deduplication, and documentation.
• Use Snowflake to validate sales and customer data, reconcile reporting, and support analysis across enterprise sources.
• Support integrations and data flows among HubSpot, NetSuite ERP, Snowflake, Badger Maps, and other connected systems.
• Analyze Badger Maps field activity, customer potential, outcomes, and territories; recommend route or territory changes.
• Troubleshoot data discrepancies, sync issues, workflow errors, reporting inconsistencies, and user-experience problems.
• Coach Sales users and create training materials, process guides, documentation, and communications.

Competencies

• Advanced HubSpot knowledge across sales processes, reporting, workflows, data quality, integrations, governance, and user enablement.
• Sales operations understanding, including pipelines, forecasting inputs, sales activity, account management, and territory performance.
• Analytical thinking to interpret CRM, customer, pipeline, and sales data and make practical recommendations.
• Promotes accurate, structured, well-documented data practices and understands data flows across connected business systems.

Workplace

• The position is remote.