Senior Creative Strategist

Overview

What'S In It For You

• **Ownership**
• : Take full creative strategy ownership; this is a role with real scope, not a support function.
• **Growth path**
• : Clear trajectory from Sr.
• Creative Strategist to Head of Creative as the team scales.
• **Performance bonus**
• : Tied to creative KPIs like hook rate, CPA improvement, and testing volume.
• **Direct founder access**
• : Work directly with co-founders, with no middle layers or slow sign-offs.
• **Fully remote and flexible**
• : Work from anywhere, with timezone overlap as needed.
• **Fast-moving brand**
• : An environment where your decisions matter week to week, not quarter to quarter.

What You'Re Getting Into

• Analyze Meta and AppLovin performance data daily to extract actionable insights and identify why specific hooks or angles are winning.
• Brief a creative team of 10+ people, including writers, editors, and UGC creators, ensuring every brief is backed by data and clear performance goals.
• Propose and develop new creative concepts and angles, moving the brand away from a concentration in a few styles into distinct, diverse creative categories.
• Manage the end-to-end creative calendar and testing queue, ensuring the team maintains an output of 100+ unique concepts per week.
• Run weekly creative reviews with the team to share wins, losses, and learnings from the internal performance dashboard.
• Contribute directly to creative concepts yourself, blending your strategic oversight with hands-on ideation and copywriting.

Who You Are

• You have a proven track record running creative strategy for DTC brands on Meta with real, measurable results, not just agency credits.
• You understand what makes an ad convert, not just what makes it look good.
• You're data-literate, comfortable in an ads dashboard, able to spot patterns, and confident translating them into briefs and concepts.
• You have experience briefing and coordinating creative teams: writers, UGC creators, and editors.
• You take ownership, bring ideas, test them, and iterate without being told to.
• You've worked in-house at a DTC brand, ideally in home goods, lifestyle, or seasonal products.