Senior Content Operations Manager – Market & Financial Content

Overview

Responsibilities

• Own end-to-end content operations for market-related content,and leverage all related content to enhance user's experience and promo user conversion.
• Monitor financial markets and crypto trends in real time; translate market movements into timely, accurate, and engaging content
• Drive content projects across stakeholders (Academy, square, news) from brief to launch — keeping timelines tight and quality high
• Build and maintain a content feedback loop using data: track engagement metrics, synthesize insights, and iterate fast
• Apply AI tools effectively to scale content output — from ideation and drafting to localization and personalization
• Collaborate with PM and engineering teams to define content-related product features and improvements
• Develop content strategies aligned with user lifecycle stages — onboarding, activation, retention, and re-engagement

Requirements

• 5+ years of content operations experience, with a strong background in financial/investment platforms (e.g., 大智慧, 雪球, 小红书金融, Futu/富途, or similar)
• Genuine market sensitivity — you follow macro trends, understand trading behavior, and can speak the language of investors
• Proven project management skills: you've driven cross-functional projects, managed multiple stakeholders, and know how to write a clean retrospective
• Strong user operations instincts: you think about user segmentation, lifecycle moments, and how content drives behavior
• Data fluency: comfortable pulling and interpreting data;
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage;
• Hands-on experience using AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate content workflows and quality
• **Why Binance*** Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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