Senior Content Marketing Manager

Role overview

Social publishing and distribution

• Own the social editorial calendar from idea and platform-native copy through scheduling, publishing, and quality control.
• Maintain five posts per week across educational, brand, product, customer, and timely content.
• Repurpose company content and customer insights into channel-specific social stories.
• Partner with design and subject-matter experts on briefs, visual direction, and approvals.
• Track performance, test formats and messages, and provide recommendations.

Content SEO, GEO, and organic growth

• Translate technical SEO, search demand, AI-search behavior, and audience insights into a prioritized content backlog.
• Build briefs around questions and intent from small business, accounting, and bookkeeping audiences.
• Optimize on-page elements, structure, metadata, and internal links while preserving clarity and accuracy.
• Work with technical SEO, GEO, and web partners on recommendations, dependencies, and measurement.
• Monitor rankings, qualified organic traffic, engagement, and conversion signals.

Writing, editing, and brand voice

• Write and edit social copy, conversion copy, product and campaign content, resource updates, and web copy.
• Use feedback from Sales, Customer Success, and other customer-facing teams to shape the editorial calendar.
• Make complex or compliance-sensitive topics clear, human, and practical without losing nuance.
• Edit contributor and partner work for structure, accuracy, voice, and usefulness.
• Use AI for research, ideation, repurposing, and quality checks while retaining human judgment and accountability.

Content operations and measurement

• Keep calendars, briefs, reviews, and handoffs moving so the team publishes consistently.
• Define the priority audience, distribution plan, and desired next action for larger content initiatives.
• Build systems for repurposing, evergreen refreshes, content governance, and asset reuse.
• Maintain a monthly view connecting content activity with audience growth, engagement, qualified traffic, and conversion.
• Identify workflow bottlenecks and improve priorities, roles, or processes.

Required qualifications

• About seven or more years of experience in content marketing, digital marketing, or social content, or equivalent experience.
• A portfolio showing strong writing and editing across formats.
• Hands-on ownership of brand social channels, including planning, publishing, measurement, and iteration.
• Practical SEO and GEO experience, including search intent, briefs, optimization, linking, refreshes, and analysis.
• Ability to explain complex subjects accurately, particularly in regulated or trust-sensitive contexts.
• Comfort using analytics and channel tools, with strong prioritization and collaboration skills in a remote environment.

Bonus qualifications

• Experience in Canadian payroll, accounting, bookkeeping, fintech, HR technology, B2B SaaS, or another complex or regulated category.
• Experience marketing to small business owners or professional advisors.
• Experience with data-led content, webinars, video, or integrated campaign distribution.
• Familiarity with emerging search behavior, AI-assisted discovery, and citation-oriented content.
• Experience with tools such as HubSpot or Agorapulse is helpful, but exact matches are not required.

Work environment

• Wagepoint is remote-first, allowing employees to work from wherever they do their best work.
• Interviews are conducted virtually.