Senior Consumer Insights Analyst

What You’ll Do

• Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
• Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
• Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
• Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.
• Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
• Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
• Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
• Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.
• Your Skills & Abilities (Required Qualifications)
• Education: Bachelor’s Degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields.
• Years of Experience: 5+ years’ experience in consumer research, insights, planning, and/or marketing (any internship or co-op experience will not be considered)
• Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
• Problem Solving: Ability to work through complex, ambiguous problems and develop data-driven solutions.
• Collaboration: Proven ability to work effectively in cross-functional, team-based environments.
• Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.
• Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel.
• Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis.
• What Will Give You a Competitive Edge (Preferred Qualifications)
• Education: Master’s degree or marketing research-related certifications
• Statistical Knowledge: Familiarity with statistical methods (e.g., conjoint analysis, factor analysis, cluster analysis, latent class analysis).
• Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, self-driving, and safety technologies.
• AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
• Industry Knowledge: Solid understanding of the automotive market and competitive landscape.
• Tools: Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.