Senior Communication and Content Specialist - Dubai, UAE

Overview

Job Summary

What You'Ll Do

• Strategic Content Creation (English & Arabic)

• Produce high-quality, original content in both English and Arabic across diverse formats, including articles, op-eds, press releases, case studies, social media, newsletters, and internal communications.
• Translate complex technical subjects into engaging narratives for senior audiences, collaborating with subject matter experts.
• Develop multimedia content briefs, including video scripts and visual specifications, in partnership with our digital team.

• Executive & Thought Leadership Communications

• Provide comprehensive communications support for senior executives, drafting briefing packs, key messages, talking points, and Q&A for interviews, panels, and speaking engagements.
• Craft compelling social media content for executive profiles, aligning with our thought leadership strategy.
• Develop executive presentations, speeches, and remarks, and coordinate all logistics and content preparation for executive profiling activities.
• Support media engagement by preparing media materials (e.g., press releases, media kits) and coordinating interview logistics and responses.
• Research industry trends and market developments to inform our thought leadership pipeline and draft impactful content (op-eds, bylined articles)

• Editorial & Content Operations

• Manage content workflows, ensuring timely production, review, and publication aligned with our regional editorial calendar and brand standards.
• Uphold Siemens' editorial guidelines, tone, accuracy, and narrative architecture across all content.
• Coordinate with agency partners and internal stakeholders for content development and approvals.

• Digital & Social Media Content

• Optimize and adapt content for various digital platforms (website, LinkedIn, X/Twitter, Instagram, YouTube), applying SEO/AEO principles for maximum discoverability.
• Monitor content performance, leveraging insights to enhance engagement and reach in partnership with the Digital Communications team.
• Stay ahead of digital trends, proactively bringing innovative ideas to the team.

• Cross-Functional & Event Support

• Partner with business communications colleagues to source stories, customer references, and technical expertise for content development
• Support event communications - pre-event promotion, on-site content capture briefs, and post-event reporting
• Assist with internal communications content as needed (employee stories, leadership messages, transformation communications)
• Coordinate with country communications colleagues on content localization and regional alignment
• What you'll bring:
• Experience: 5+ years in communications, content, journalism, or editorial roles, preferably within a corporate, agency, or B2B environment.
• Bilingual Fluency: Exceptional professional writing and editing skills in both English and Arabic, with the ability to produce original, publication-ready content in both languages.
• Versatile Writer: Proven ability to write effectively across diverse formats and for various audiences, from executive talking points to long-form thought leadership.
• Digital Savvy: Hands-on experience with social media platforms (LinkedIn, X/Twitter, Instagram) and content management systems, with working knowledge of SEO, analytics, and content performance metrics.
• Strategic Thinker: Strong research skills and the ability to translate complex topics into compelling narratives.
• Collaborative & Organized: Excellent project management skills, capable of managing multiple deliverables and working effectively with cross-functional teams and external partners.
• Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• Bonus Points for:
• Experience in B2B technology, energy, infrastructure, or industrial sectors.
• Familiarity with social media management platforms (e.g., Sprinklr), CRM/newsletter tools, or AI-assisted content workflows.
• Regional market knowledge (GCC/MENA).
• Experience with executive profiling or CEO communications programs.

Your Attributes

• Execution-first: Driven by delivering high-quality work, on time, every time.
• Digitally Native: Thinks strategically about reach, engagement, and platform-specific impact.
• Intellectually Curious: Genuinely interested in technology, energy, and sustainability; eager to delve into complex topics.
• Highly Organized: Adept at managing multiple deadlines and workstreams efficiently.
• Collaborative & Low-Ego: Thrives in a lean team, values teamwork, and embraces feedback.
• Quality-Driven: Possesses a sharp editorial eye and takes personal accountability for output standards.
• Comfortable with Ambiguity: Adapts effectively to a fast-paced, evolving environment.
• We offer you
• 2 to 3 days of mobile working per week as a global standard.
• Diverse and inclusive culture.
• An environment where everyone can bring their whole self and feel a sense of belonging.
• Ability to develop personally and expertly.
• Great variety of learning & development opportunities.
• Transform the everyday with us!
• If you are a motivated teammate, eager to learn new things and looking to grow your career in a strong and froward-thinking company, hit apply!.
• Siemens is dedicated to quality, equality, and valuing diversity, and we encourage applications that reflect the diversity of the communities within which we work.
• Siemens is an equal opportunities employer and do not discriminate unlawfully on any grounds.
• We are committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
• At Siemens, we are always challenging ourselves to build a better future.
• We need the most innovative and diverse Digital Minds to develop tomorrow ‘s reality.
• Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalminds
• Please note: Only complete applications can be considered in the selection process.