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Senior Campaign Manager

Qualys
Pune, IND
Full-time
Senior · 8+ years experience
Onsite
Discovered 3 weeks ago
Salesforce

Full Job Posting

Responsibilities:

  • Plan, execute, manage, and optimize managed service and self-service campaigns
  • Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
  • Defining metrics and measuring success of campaigns using internal analytics
  • Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
  • Maintain and organize campaign-specific materials in team's shared document repository
  • Closely align with sales teams and GTM priorities
  • Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Develop, grow, and maintain relationships with internal teams
  • Partner with Product and Product Marketing teams to ensure accurate campaign messaging
  • Oversee the campaign setup and execution process to ensure accurate campaign implementation, pacing and performance
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Marketing Operations and Analytics team on campaign measurement reporting and insights generation
  • Project management deadlines and deliverables among internal and external stakeholders
  • Provide regular insights detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation and messaging
  • Troubleshoot issues on all pre-production and live campaigns
  • Provide detailed campaign wrap up reports
  • Provide monthly auditing reports to partners and actualize bill/pay systems when applicable

Qualifications:

  • Four-year college degree
  • Must have 8+ years of experience in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Ability to advise stakeholders on best practices and areas of opportunity
  • Excited by a fast-paced and rapidly changing environment
  • Experience using Marketo and Salesforce is preferred

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