Senior Business Development Representative
Role Overview
Fully remote, full-time role; Toronto-area candidates are preferred.
First BDR dedicated to Katana's Advantage go-to-market motion, reporting to the VP of Revenue.
Advantage serves growing brands, typically $10–100M in revenue, with complex, multi-channel operations and needs beyond off-the-shelf systems.
The role focuses mainly on existing or previously engaged prospects rather than high-volume cold outbound.
Success is measured on closed-won business and qualified Advantage opportunities, not meetings booked.
Key Skills for This Role
Full Job Posting
Role overview
Fully remote, full-time role; Toronto-area candidates are preferred.
First BDR dedicated to Katana's Advantage go-to-market motion, reporting to the VP of Revenue.
Advantage serves growing brands, typically $10–100M in revenue, with complex, multi-channel operations and needs beyond off-the-shelf systems.
The role focuses mainly on existing or previously engaged prospects rather than high-volume cold outbound.
Success is measured on closed-won business and qualified Advantage opportunities, not meetings booked.
What you'll do
- Follow up quickly on inbound leads and qualify them with Sales into Advantage opportunities.
- Follow up the same day on missed demos and rebook within 48 hours.
- Create a no-show backlog and baseline with RevOps.
- Run structured win-back campaigns for closed-lost opportunities and assess what has changed since the loss.
- Move in-market leads and past contacts from nurture into active conversations with Sales.
- Run no more than two targeted, ICP-only outbound experiments at a time, each with a hypothesis, success bar, and kill date.
Role context
The Advantage motion is live but still developing; the BDR will help sharpen and scale it.
A pool of lost deals, missed demos, and past contacts is available to work from the first week.
Requirements
- Create qualified opportunities for Account Executives and contribute to closed-won business.
- Qualify prospects based on a measurable business problem and needs beyond an off-the-shelf setup.
- Work primarily with inbound leads, demo no-shows, closed-lost deals, and past contacts who may be back in market.
- Run narrow, ICP-only outbound experiments, with no more than two active at a time.
- Build and refine win-back, no-show recovery, and nurture motions.
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