Senior Business Development Manager - Digital Marketing

About This Role

Job Description Job Description: Business Development Manager

Business Development Manager (SEO/PPC Expert)

Company: Seer Interactive

Location: Philadelphia, PA (Remote-First). Hybrid available in HQ office. Candidates must be based in the US.

Employment Type: Full-Time

Role Overview

This is a full-cycle Business Development (BD) role focused on selling digital marketing services (SEO, Paid Media, Analytics) to mid-market and enterprise clients. Unlike typical agencies that teach sales after hiring, Seer seeks candidates with years of hands-on technical marketing experience to lead strategy and sales conversations immediately.

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The role targets a $2.5M revenue target (split between managing inbound leads and strategic outbound efforts), closing annual engagements of $110K+ .

Key Responsibilities

• Pipeline Management: Manage inbound leads and develop a personal pipeline through strategic outbound efforts to close new business.
• Strategy & Consulting: Collaboratively create and present comprehensive SEO, PPC, and Analytics strategies to C-level executives and prospective clients.
• Discovery & Qualification: Lead discovery calls, conduct preliminary competitive analyses, and qualify leads using the MEDDIC sales methodology.
• Account Management: Identify and close growth opportunities with current clients; ensure a smooth transition ("white glove approach") between the Business Strategy team and execution teams.
• Proposal & Negotiation: Prepare and deliver site-specific proposals and negotiate contracts with legal support.
• Thought Leadership: Contribute to the company blog, speak at conferences, and represent Seer at in-person events.
• Travel: 20-25% travel required for client visits and conferences.

Required Skills & Qualifications

• Technical Expertise: Years of hands-on experience in SEO, Paid Media, or both. Ability to interpret technical SEO audits, analyze ROAS stories, and identify real business problems.
• Tool Proficiency: Expertise with SEO/PPC tools including SEMrush, Screaming Frog, GA4, and Ahrefs.
• Sales Aptitude: Experience presenting to senior stakeholders (C-suite), handling pushback, and driving deals to closure. Familiarity with MEDDIC is preferred.
• Communication: Strong diplomatic skills to convey strategic truths to clients without damaging relationships.
• AI Fluency: Active use of AI tools for marketing strategy and a demonstrated interest in AI maturity.
• Process Ownership: Ability to manage the full sales cycle from lead qualification to client kick-off, including time management and clear communication.

Compensation & Benefits

• Salary: $93,000 - $125,000 per year (determined by skills/experience).
• Bonus: Performance-based bonus available.
• Evaluation: Compensation review at least once a year.

Application Instructions

Cover Letters Are Not Required. Machine Learning & Artificial Intelligence

To apply, please complete the Marketing Career AI Self-Assessment GPT to demonstrate your AI marketing maturity and share your results with Seer. This assessment helps determine interview suitability.