Senior Brand Manager
Role Overview
Drive execution of consumer healthcare (CHC) brand strategies to support market performance, consistent positioning, and activation across touchpoints.
Translate strategy into execution, deliver growth in TMS and IMS, and build brand equity through engagement with healthcare professionals, pharmacies, customers, and consumers.
Support brand growth and portfolio expansion in Saudi Arabia and beyond.
Key Skills for This Role
Full Job Posting
Role overview
Drive execution of consumer healthcare (CHC) brand strategies to support market performance, consistent positioning, and activation across touchpoints.
Translate strategy into execution, deliver growth in TMS and IMS, and build brand equity through engagement with healthcare professionals, pharmacies, customers, and consumers.
Support brand growth and portfolio expansion in Saudi Arabia and beyond.
Brand management and execution
- Lead day-to-day management of assigned brands.
- Execute brand plans aligned with overall strategy and business objectives.
- Ensure consistent brand positioning across channels and materials.
Activation and campaigns
- Plan and execute integrated campaigns across healthcare professional, pharmacy, digital, and retail channels.
- Support and deliver congresses, healthcare professional events, and consumer campaigns.
- Coordinate agencies and internal teams for timely, high-quality execution.
Performance and business tracking
- Monitor TMS, IMS, net sales, gross profit, and EBITDA performance and identify growth opportunities.
- Track campaign effectiveness and optimize activity based on insights.
- Support forecasting and demand planning with cross-functional teams.
Product launches and portfolio
- Support new product launches from planning through execution.
- Contribute to portfolio expansion and lifecycle management.
- Ensure cross-functional readiness for successful launch execution.
Cross-functional collaboration
- Work with Sales, Medical, Regulatory, Supply Chain, and Finance to align execution.
- Support the field force with tools, materials, and training to drive performance.
Requirements
- Ability to translate brand strategy into execution and deliver growth and brand equity.
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