Senior Associate, Programmatic
Role Overview
Senior Associate role within Mindshare at WPP Media, supporting teams that create and execute programmatic media plans.
The role offers exposure to digital media technology, publishers, and programmatic strategies and typically includes managing entry-level team members.
Key Skills for This Role
Full Job Posting
Role overview
Senior Associate role within Mindshare at WPP Media, supporting teams that create and execute programmatic media plans.
The role offers exposure to digital media technology, publishers, and programmatic strategies and typically includes managing entry-level team members.
Responsibilities
- Turn client campaign objectives into activation strategies, build audiences, and source inventory.
- Manage DSP campaigns, budget pacing, campaign optimization, budgets, billing, and creative trafficking.
- Maintain performance reports, analyze results, and communicate with digital account teams.
- Coordinate programmatic deals with publishers and develop skills using ad servers, DMPs, and verification tools.
- Train, onboard, manage day-to-day work, and review entry-level direct reports.
Qualifications
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional experience.
- At least 1 year in programmatic, paid search, paid social, ad operations, digital analytics, or digital planning.
- Familiarity with programmatic or digital media platforms and proficiency in Microsoft Excel.
- Strong communication, attention to detail, analytical ability, and quantitative skills.
Workplace
- Hybrid approach, with teams in the office around four days a week; accommodations or flexibility may be discussed with the hiring team.
Compensation
- US base salary range is $45,000–$90,000; individual compensation varies by location, business needs, responsibility, experience, and qualifications.
Benefits
- Benefits include medical, retirement, vision, and dental coverage, paid time off, partner discounts, and employee mental health awareness days.
About the organization
The role is within Mindshare, a WPP Media brand focused on media strategies for clients.
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships.
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