Senior Associate, Customer Lifecycle Marketing
Full Job Posting
You Will
Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data.
Be a subject matter expert and be able to translate new technology - focused on areas of messaging and CRM - into new marketing ideas for the client.
Show an understanding of differences in marketing to customers in different industries and environments.
Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking.
Write campaign briefs to hand off to creative and execution teams.
Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
Identify main data points and measurements to show the impact of our approach and strategy on our client's business.
You Have
Bachelor's Degree required
4+ years' experience in data-driven marketing – specifically CRM/ email / direct mail / SMS / push
Hands-on skills using data and research to guide decisions (proficiency in excel maintaining complex spreadsheets and research tools is advantageous)
Experience with client-facing communication (writing and presentations)
Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint (advantageous)
Prior experience incorporating internal and external feedback on an iterative basis.
Experience using business knowledge to identify new business and marketing opportunities.
Salesforce Marketing Cloud or Braze experience (advantageous)
Experience working on several projects simultaneously that are delivered on time, as well as networking and the ability work with a diverse team.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
20-40% travel
The annual salary range for this position is $68,000-$85,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
- Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
- To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
- At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office
- #LI-LE1 #LI-REMOTE #LI-MERKLE
About Merkle
Merkle is a dentsu-owned global experience consultancy delivering data, technology, marketing, and customer-experience services to brands.
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