Senior Analytics Manager
Role Overview
Lead the Product & Engineering Intelligence and Sentiment & Value Intelligence pillars within WPP DTS's global Business Intelligence function.
Partner with product leadership, engineering, UI/UX research, client, and market enablement teams to evaluate product telemetry, feature adoption, and business value.
The role has line management responsibility for two analysts based in the UK and US.
Key Skills for This Role
Full Job Posting
Role overview
Lead the Product & Engineering Intelligence and Sentiment & Value Intelligence pillars within WPP DTS's global Business Intelligence function.
Partner with product leadership, engineering, UI/UX research, client, and market enablement teams to evaluate product telemetry, feature adoption, and business value.
The role has line management responsibility for two analysts based in the UK and US.
Responsibilities
- Bridge tactical analytics delivery with the wider BI roadmap and organizational priorities.
- Lead team projects, manage roadmaps and escalations, delegate tasks, and maintain high standards of data quality.
- Set tracking and measurement standards; oversee self-service adoption dashboards and provide strategic product analyses.
- Synthesize behavioral product analytics and qualitative survey feedback into narratives about productivity, operational impact, and client outcomes.
- Manage, mentor, and coach two analysts; review work, unblock technical challenges, and support continuous learning.
- Reconcile fragmented data sources into reliable reporting assets and take accountability for accuracy and data integrity.
- Advise stakeholders and translate complex data into clear, actionable business-impact stories.
- Support shared infrastructure, event taxonomy, KPI definitions, and governed data management.
Experience
- Significant hands-on experience in business intelligence, product analytics, data analytics, or an equivalent role.
- A proven record of producing actionable insights that influence decisions rather than only reporting data.
- Demonstrated experience managing, coaching, or mentoring analysts.
- Google Analytics or equivalent analytics package experience is particularly helpful, but not stated as mandatory.
Tools and platforms
- The shared data infrastructure layer includes BigQuery and Databricks.
- The role works with product telemetry, tracking standards, adoption dashboards, and qualitative survey feedback.
Workplace
- The position is described as flexible hybrid.
About WPP
WPP describes itself as a growth partner for leading brands, with global reach across more than 100 markets.
Its offerings include media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
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