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Senior Analytics Manager

WPP
London, GBR
Hybrid
Discovered 1 months ago
Business intelligenceProduct analyticsData analyticsGoogle Analytics or equivalent analytics packagesProduct telemetry and tracking standardsAdoption dashboards

Full Job Posting

Role overview

Lead the Product & Engineering Intelligence and Sentiment & Value Intelligence pillars within WPP DTS's global Business Intelligence function.

Partner with product leadership, engineering, UI/UX research, client, and market enablement teams to evaluate product telemetry, feature adoption, and business value.

The role has line management responsibility for two analysts based in the UK and US.

Responsibilities

  • Bridge tactical analytics delivery with the wider BI roadmap and organizational priorities.
  • Lead team projects, manage roadmaps and escalations, delegate tasks, and maintain high standards of data quality.
  • Set tracking and measurement standards; oversee self-service adoption dashboards and provide strategic product analyses.
  • Synthesize behavioral product analytics and qualitative survey feedback into narratives about productivity, operational impact, and client outcomes.
  • Manage, mentor, and coach two analysts; review work, unblock technical challenges, and support continuous learning.
  • Reconcile fragmented data sources into reliable reporting assets and take accountability for accuracy and data integrity.
  • Advise stakeholders and translate complex data into clear, actionable business-impact stories.
  • Support shared infrastructure, event taxonomy, KPI definitions, and governed data management.

Experience

  • Significant hands-on experience in business intelligence, product analytics, data analytics, or an equivalent role.
  • A proven record of producing actionable insights that influence decisions rather than only reporting data.
  • Demonstrated experience managing, coaching, or mentoring analysts.
  • Google Analytics or equivalent analytics package experience is particularly helpful, but not stated as mandatory.

Tools and platforms

  • The shared data infrastructure layer includes BigQuery and Databricks.
  • The role works with product telemetry, tracking standards, adoption dashboards, and qualitative survey feedback.

Workplace

  • The position is described as flexible hybrid.

About WPP

WPP describes itself as a growth partner for leading brands, with global reach across more than 100 markets.

Its offerings include media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.

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