Senior Analyst, E- Commerce
Role Overview
Senior Analyst in the eCommerce Marketing department, reporting to the Director of eCommerce Marketing.
Owns analytics and the customer journey for the company website and mobile app, using behavioral and transaction data to improve conversion, engagement, and retention.
Sets measurement standards used by Content, Merchandising, Marketing, and Creative.
Key Skills for This Role
Full Job Posting
Role overview
Senior Analyst in the eCommerce Marketing department, reporting to the Director of eCommerce Marketing.
Owns analytics and the customer journey for the company website and mobile app, using behavioral and transaction data to improve conversion, engagement, and retention.
Sets measurement standards used by Content, Merchandising, Marketing, and Creative.
Workplace and location
- Remote work is available; the posting also states that the East Coast is required.
Responsibilities
- Own website and mobile-app analytics and reporting, including dashboards, KPI frameworks, and scheduled performance reports.
- Analyze the customer journey from discovery and browsing through ordering and repeat purchase; quantify drop-off and revenue impact.
- Identify conversion friction and growth opportunities; develop test hypotheses, support A/B and multivariate tests, and report results.
- Measure campaigns, promotions, product launches, and rewards performance against baselines by market and channel.
- Analyze product, category, onsite search, and traffic sources to inform merchandising, content, and marketing calendar priorities.
- Partner with analytics, CRM, digital experience, and IT on tagging, data quality, and governance; present insights to leadership.
Required qualifications
- At least 4–5 years of experience in e-commerce, digital, web, or product analytics.
- Proficiency with GA4 or Adobe Analytics, SQL, and advanced Excel.
- Experience building dashboards and reports in Power BI, Tableau, or a similar tool.
- Working knowledge of A/B and multivariate testing methods, funnel analysis, and clickstream analysis.
- Strong analytical, communication, problem-solving, collaboration, and organizational skills; ability to explain recommendations to non-technical partners.
- Flexibility to work some nights and weekends.
Preferred qualifications
- Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or a related field, or equivalent experience.
- Experience with Snowflake, customer data platforms, tag management, and mobile app analytics.
- Experience in retail, CPG, healthcare, or other highly regulated industries; familiarity with loyalty or rewards program data.
Compensation and benefits
- Salary is commensurate with experience.
- A benefits package including paid time off is offered.
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