Senior Analyst, Consumer Insights
Role Overview
We are seeking a motivated, hands-on Consumer Insights Sr.
Analyst to support our marketing and cross‐functional teams.
This role helps shape consumer understanding and drive growth by translating consumer, customer, and market data into clear, actionable recommendations that inform brand positioning, targeting, renovation and innovation decisions, and communication effectiveness—with guidance from a manager/insights lead.
Full Job Posting
Job Description
Position Summary
We are seeking a motivated, hands-on Consumer Insights Sr. Analyst to support our marketing and cross‐functional teams. This role helps shape consumer understanding and drive growth by translating consumer, customer, and market data into clear, actionable recommendations that inform brand positioning, targeting, renovation and innovation decisions, and communication effectiveness—with guidance from a manager/insights lead.
Key responsibilities
Support brand and marketing teams with insight inputs that inform strategy, priorities, and business decisions.
Execute consumer research (qualitative and quantitative) from design through fielding, analysis, and synthesis, with moderate guidance.
Develop clear, actionable recommendations rooted in consumer understanding, business context, and market dynamics.
Contribute to product renovation and innovation learning, including limited-time offerings and new product concepts.
Support evaluation of communication and activation effectiveness to optimize messaging and media decisions.
Integrate primary and secondary data sources, syndicated tracking, and internal datasets to identify trends and opportunities.
Translate findings into concise, compelling narratives and presentations for stakeholders, building confidence and autonomy over time.
Coordinate with external research partners and vendors as needed; support end-to-end execution of studies with manager approval.
Manage multiple workstreams, prioritize deliverables, and operate effectively in a fast-paced environment.
Desired skills and attributes. Apply if you...
Strong analytical aptitude; comfortable working with quantitative and qualitative data to identify meaningful patterns.
Solid grounding across research methodologies (qualitative and quantitative) and ability to select an appropriate approach with guidance.
Clear communicator and storyteller who can distill complex data into practical implications and recommendations.
Collaborative, adaptable, and comfortable learning in a changing, entrepreneurial environment.
Organized, proactive, and able to manage timelines and stakeholders across multiple projects.
Curious and consumer-obsessed, with a focus on driving practical business outcomes.
Qualifications
- Experience supporting both primary and secondary research approaches (design/execution/analysis), with demonstrated ability to synthesize insights.
- Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel, or equivalents).
- Experience coordinating with research vendors and supporting end-to-end studies (e.g., briefing, questionnaire/discussion guide development, fieldwork coordination, analysis, reporting).
- Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
- New Hire Base Salary Range:
- Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
- The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
- Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
- Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
- You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
- Location(s)
- Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
About The Kraft Heinz Company
Multinational food and beverage company with iconic global brands.
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