SEM Manager

We’re Hiring: SEM Manager

Mid-Level – Senior Level

Sem Manager

• to lead search engine marketing initiatives, optimize paid search campaigns, and drive qualified traffic and conversions across digital channels.
• The ideal candidate will develop paid search strategies, manage advertising budgets, analyze campaign performance, and continuously optimize campaigns to maximize business results.
• 🚀 Key Responsibilities
• Develop and implement search engine marketing (SEM) strategies aligned with organizational objectives and digital growth targets
• Plan, launch, manage, and optimize paid search campaigns across platforms such as Google Ads, Microsoft Advertising (Bing Ads), and other search advertising networks
• Conduct keyword research, competitor analysis, audience targeting, and bid management to improve campaign performance
• Monitor campaign performance using key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC), conversion rate, return on ad spend (ROAS), customer acquisition cost (CAC), and return on investment (ROI)
• Collaborate with SEO, content, creative, analytics, product, sales, and marketing teams to develop integrated search marketing strategies
• Manage advertising budgets, bidding strategies, A/B testing, landing page optimization, and campaign experimentation initiatives
• Analyze campaign data, attribution models, customer behavior, and market trends to identify optimization opportunities
• Utilize Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, Looker Studio, and other analytics platforms to monitor campaign effectiveness
• Stay informed on search engine advertising updates, platform features, industry trends, and best practices to maintain competitive performance
• Prepare campaign reports, dashboards, forecasts, and strategic recommendations for senior leadership
• ✅ Requirements
• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, Information Technology, or a related field preferred
• Professional certifications such as Google Ads Certification, Microsoft Advertising Certification, Google Analytics Certification, or equivalent are highly advantageous
• 5+ years of experience in SEM, paid search, performance marketing, digital advertising, or growth marketing roles
• 2+ years of experience managing enterprise paid search campaigns, advertising budgets, or digital marketing teams preferred
• Strong understanding of SEM strategy, paid search optimization, keyword bidding, conversion tracking, attribution models, and campaign analytics
• Experience with Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, Looker Studio, SEMrush, and other digital marketing platforms
• Strong analytical, quantitative, strategic thinking, and problem-solving skills
• Excellent communication, project management, collaboration, and stakeholder management abilities
• Ability to interpret campaign data and translate insights into measurable business growth
• Ability to work independently in a remote environment

🌟 What We Offer

• Fully remote work opportunity within the United Arab Emirates
• Competitive compensation package
• Professional development and digital marketing leadership growth opportunities
• Exposure to performance marketing, digital transformation, customer acquisition, and business growth initiatives
• Flexible and collaborative work environment
• Supportive culture focused on innovation, analytical excellence, collaboration, and continuous improvement
• Opportunity to lead high-impact paid search strategies that drive measurable business success
• Clear career progression within SEM management, performance marketing, growth marketing, digital strategy, and executive management functions