Search Executive

The in-house Search Executive is responsible for working closely with our central agency partners to help manage and optimize our search campaigns across both paid and organic. Predominantly working within the Google ecosystem, the executives task is to ensure more qualified and targeted traffic via search in order for us to achieve our wider business goals. Y ou will help craft the European SEA strategy generating high-quality, cost efficient traffic to fuel brand visibility, while providing a contribution to retailer paid search execution. Regarding SEO/GEO, you will work alongside the consumer engagement team, providing KW research and insights to support and help us scale-up and generate a strategy to increase organic & LLM visibility. Analytics and insights will be a key part of the role, so experience with platforms such as Google Ads and SEMrush are critical. The Search Executive will be responsible for providing keyword & prompt research and analysis to both external agency partners and internal content teams to help identify relevant and continuously expand our keyword lists to maximize campaign performance. They will also be tasked with building the Unified Search Quarterly Business Reviews, covering our paid and organic search performance.

Create and execute paid campaigns with external agencies, inc KW & prompt research, ad copy approval, campaign set up and ensuring campaigns are delivering against core business priorities

Providing insights to help define priorities for GEO/SEO strategy -, working in partnership with external agencies & internal content team

Supporting the regional team when building content for new product launches, to optimize the content for GEO/SEO

Build and elevate Search capabilities via regular update and best practices sharing with key stakeholders (Regional Marketing, Global, Countries) as well as through Search Trainings and GA skills integration

Work closely with EMEA markets to ensure feedback is provided and that the central search team is providing the right support and answering all country needs

Monitor and understand organic traffic trends for Hill’s as well as our competitors

Monitor and optimize paid search campaigns alongside our external agency team - inc testing of new features and bi weekly reviews of ad account statuses (budgets, pacing, ad copy etc)

Ownership of QBRs (Quarterly Business Reviews)

Ad hoc reporting as and when required by markets & regional team

Providing broader industry insights for external customer meetings and budget reviews

Provide strategic guidelines to local eCom teams to adopt a complementary approach to Paid Search at e-Tailers level in order to maximize SEA impact and ROI

Contributing to retailer/shopper trends via constant keywords/prompts sharing

Work closely with cross functional teams within the regional team, to ensure all search activity is aligned with our overall marketing strategy & core business focuses