Search Engine Optimization (SEO) Specialist

The SEO team helps customers discover Staples through relevant, high-performing organic search experiences. Partnering with content, product management, UX, engineering, analytics, and digital site experience teams, we embed SEO best practices across our websites, pages, and templates. Our work supports organic growth, improves the customer experience, and strengthens Staples’ visibility in an evolving search landscape. As an SEO Specialist, you will help drive organic search visibility, relevance, and performance across Staples’ websites. You will combine on-page and technical SEO expertise with data-driven insights to identify opportunities, improve the customer experience, and support long-term organic growth. This role is ideal for someone who enjoys solving complex search challenges, collaborating across teams, and turning performance data into meaningful action. What you’ll be doing:

• Monitor and analyze SEO performance, trends, and key metrics using industry-standard tools, translating findings into clear, actionable recommendations.
• Identify and prioritize opportunities involving keyword optimization, page structure, internal linking, content development, and metadata.
• Partner with product management, content, UX, and digital site experience teams to incorporate SEO best practices into new templates and existing page designs.
• Evaluate site adherence to technical SEO standards, including crawlability, indexability, structured data, and overall search engine accessibility.
• Collaborate with content teams to expand keyword relevance and maximize the organic search impact of PR, social, product, and promotional content.
• Work with engineering and platform teams to validate technical SEO requirements and measure performance following deployment.
• Prepare and present SEO performance reports, project updates, recommendations, and business cases to stakeholders and leadership.
• Serve as an SEO subject-matter expert for internal teams and external partners or vendors.
• Stay current on search trends, algorithm updates, ranking factors, and emerging SEO tools to proactively adapt strategy.
• Lead portions of SEO projects, coordinate work across teams, and review deliverables to support consistent execution and scalable results. What you bring to the table:
• A self-starting, collaborative approach with the ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail, organization, and project management skills.
• The ability to prioritize work effectively and follow initiatives through to resolution.
• A problem-solving mindset with the ability to ask thoughtful questions, develop hypotheses, and use data to validate conclusions.
• Comfort working with performance data, trends, and experimentation and translating insights into action.
• Strong communication and writing skills, with the ability to tailor recommendations for technical and nontechnical audiences.
• The ability to influence without direct authority and build alignment across product, content, UX, engineering, analytics, and marketing teams.
• A strong sense of ownership and initiative, including proactively identifying issues, documenting decisions, and driving work forward. What’s needed- Basic Qualifications:
• 3+ years of specialized SEO experience managing organic search performance for eCommerce or service-based websites.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog.
• Experience conducting keyword research, optimizing content, and completing technical SEO audits.
• Solid understanding of HTML, JavaScript, and structured data markup.
• Strong knowledge of Google algorithm updates and organic search ranking factors.
• Experience analyzing SEO metrics and developing actionable recommendations based on performance data.
• Demonstrated ability to work cross-functionally with engineering, product management, analytics, content, and marketing teams to manage competing priorities and deliver scalable solutions. What’s needed- Preferred Qualifications:
• Bachelor’s degree in Marketing, Communications, Information Systems, Computer Science, or a related field, or an equivalent combination of training and experience.
• Experience improving SEO performance for print-related products or services.
• Experience improving local SEO performance through Google Business Profile management and optimization.
• Relevant certifications or credentials, such as Google Analytics, BrightEdge, Conductor, or GA4 skill badges. We Offer:
• Bonus plan and generous amount of paid time off, including one Floating Holiday each year
• Flexible work arrangements, including flexible work hours
• 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits
• Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.) The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.