Sales Officer

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Drive primary and secondary sales targets for the assigned region to ensure sustainable business growth.

• Plan and track monthly primary and secondary sales, aligned with market potential, schemes, and stock norms.
• Manage and strengthen the distributor network, including appointment of new distributors where required, in line with company guidelines.
• Handle and develop the field sales team, ensuring productivity, discipline, and capability building.
• Ensure optimal fill rates across general trade, wholesale and beauty outlets.
• Validate distributor and retailer claims accurately and coordinate timely processing as per company policy.
• Maintain all statutory, sales, and distributor-related records in line with audit and compliance requirements.
• Ensure timely recovery and clearance of company outstanding from distributors and key accounts.
• Manage distributor exits/closures, ensuring complete settlement of stocks, claims, and outstanding balances.
• Drive strong in-store execution, ensuring visibility, hygiene, tester availability (where applicable), and planogram adherence.
• Prepare journey plans for TSO/TSIs and ensure strict adherence to beat plans and market working norms.
• Ensure adequate stock availability and visibility of all SKUs at distributor points.
• Ensure effective communication and execution of all promotions, schemes, and launches at distributor and store level.
• Secure paid or non-paid secondary displays at high-visibility locations to enhance brand presence.
• Support product width and depth expansion by onboarding and servicing local and independent retailers.
• Coordinate with CFA / depot teams to ensure timely replenishment and smooth supply flow to distributors and direct accounts.
• Monitor and ensure adequate stock norms with distributors and retailers to avoid stock-outs and over-stocking.