Sales Marketing Manager

Position Overview

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Create annual, quarterly, and monthly marketing plans.
• Identify new market opportunities and growth channels.
• Monitor industry trends, competitor activities, and customer insights.

Brand Management

• Maintain and strengthen the Easy Map brand across all marketing channels.
• Ensure brand consistency in messaging, design, and communications.
• Develop initiatives to increase brand awareness and market positioning.

Digital & Social Media Marketing

• Manage and grow company presence across social media platforms including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
• Create engaging content calendars and coordinate content production.
• Monitor engagement, respond to inquiries, and build online communities.
• Track performance metrics and optimize campaigns based on analytics.

Campaign Management

• Plan, execute, and monitor marketing campaigns for Easy Map products and services.
• Coordinate online and offline promotional activities.
• Manage lead generation campaigns and measure ROI.
• Prepare campaign reports and performance analysis.

Affiliate & Partnership Marketing

• Develop and manage affiliate marketing programs.
• Build strategic partnerships with industry stakeholders, influencers, and business networks.
• Identify collaboration opportunities that drive brand visibility and sales.

Corporate Communications

• Draft and manage company communications including press releases, newsletters, presentations, proposals, and promotional materials.
• Support internal and external communication initiatives.
• Maintain consistent messaging across all communication channels.

Content Marketing

• Develop marketing content including blogs, articles, social media posts, email campaigns, brochures, and presentations.
• Coordinate with designers, videographers, and external agencies when required.
• Ensure content supports business objectives and brand positioning.

Lead Generation & Crm Support

• Generate qualified leads through digital marketing initiatives.
• Track lead performance and conversion metrics.
• Work closely with sales and business development teams to support revenue targets.

Analytics & Reporting

• Monitor website, social media, and campaign performance.
• Analyze marketing data and provide actionable recommendations.
• Prepare regular reports for management on marketing effectiveness and ROI.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of experience in marketing, digital marketing, or brand management.
• Experience managing social media platforms and digital campaigns.
• Knowledge of affiliate marketing and partnership development.
• Experience in B2B marketing is preferred.
• Experience in real estate, advertising, mapping, or technology sectors is an advantage.

Skills Required

• Strong marketing strategy and planning skills.
• Excellent written and verbal communication skills.
• Social media management and content creation.
• Digital advertising knowledge (Google Ads, Meta Ads, LinkedIn Ads).
• SEO and email marketing understanding.
• Graphic design and video editing knowledge is an advantage.
• Strong analytical and reporting skills.
• Project management and organizational abilities.
• Creative thinking with a results-oriented mindset.

Key Performance Indicators (Kpis)

• Lead generation targets.
• Social media growth and engagement rates.
• Campaign ROI and conversion rates.
• Brand awareness and visibility metrics.
• Affiliate and partnership revenue generation.
• Website traffic and inquiry growth.
• Content performance and audience engagement.

Compensation