Sales & Marketing Lead – Automotive Detailing Studio
About This Role
Location: Dubai
Industry: Automotive / Car Care
Experience: Automotive industry experience required (detailing preferred)
Role Summary
Own and drive end-to-end revenue generation for Autowerks across digital channels, partnerships, and retention programs. This role is responsible for building predictable pipelines and improving conversion across all customer touchpoints.
Key Responsibilities
1. Digital Marketing (Primary lever)
- Plan and execute campaigns on Google Ads and Meta Ads
- Focus on high-intent services: PPF, ceramic, detailing
- Goal: Consistent, high-quality lead flow
2. Lead Conversion & Funnel Optimization
- Own full funnel:
- Ad → Click → WhatsApp → Quote → Booking
- Improve: Response time, Follow-ups, Closing scripts
- Goal:
- 10–20%+ lead-to-sale conversion
3. B2B Partnerships
- Identify and close partnerships with:
- Used car dealers
- Rental & corporate fleets
- Real estate / villa communities
- Build recurring revenue pipelines
- Goal: Drive additional from partnerships
4. Offers, Packages & Subscriptions
- Design and launch:
- Wash packages
- Detailing bundles
- Annual care plans
- Continuously test pricing and positioning
- Goal: Increase repeat revenue + cash flow stability
5. CRM & Sales Process
- Set up and manage CRM (Zoho or equivalent)
- Ensure:
- All leads are tracked
- Follow-ups are consistent
- Pipeline visibility is clear
- Goal: No lost leads, structured sales ops
6. Local Growth & Brand
- Improve Google ranking & reviews
- Execute:
- Community activations
- Referral programs
- Car meets / events
- Goal: Strong local dominance in DIP & nearby areas
Ideal Profile
- 5+ years in performance marketing + automotive sales
- Has managed Google + Meta ads budgets
- Strong in closing deals + partnerships
- Comfortable being hands-on + scrappy
- Mandatory: experience in automotive / local services
Compensation Structure
- Base: 8K–12K AED
- Commission: 3–5% on direct revenue
Job Type: Full-time
Pay: AED10,000.00 - AED15,000.00 per month
Work Location: In person
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